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GitBook is a platform for authoring, publishing, and maintaining documentation, used by 2M+ people and thousands of teams including Zoom, FedEx, Nvidia, Snyk, and Google. The company is profitable, backed by P9 Capital, Notion Capital, and Fly VC, with a team spread across 15 countries.
This is a new function at GitBook. You will be the first person to own field marketing globally, reporting into the marketing leadership team.
You will own the complete global event strategy and execution:
- Build and manage the global event calendar, deciding which industry tradeshows and conferences GitBook participates in, at what sponsorship level, and executing end-to-end: sponsorship negotiation, booth design, staffing, messaging, budgeting, and on-site execution.
- Design and run activation around major conferences: curated dinners, executive roundtables, breakfast briefings, happy hours, and other side-events with carefully built guest lists focused on target accounts.
- Create GitBook's owned event formats: roadshows, customer summits, docs-focused meetups, and launch moments that people want to attend for their inherent value.
- Experiment with community activation in partnership with DevRel: hackathons, docs sprints, and community events, run as structured experiments with clear measurement.
- Own online events: webinars, virtual roundtables, and livestreams, either running them directly or coordinating team execution.
- Build the event tiering model: define Tier 1, 2, and 3 event criteria including spend bands, staffing levels, pre- and post-event motion, and qualification bars.
- Own measurement and reporting: build a model tracking cost per opportunity, event-sourced and event-influenced pipeline, target-account attendance, and conversion to closed-won deals.
- Build the sales follow-up motion: create lightweight SLAs for pre-event target lists with account executives, brief the team on event execution, and structure follow-up processes that convert badge scans into conversations.
- Act as an ABM sparring partner with Sales and Marketing on account selection, buying-committee mapping, and how field programs integrate into 1:1 and 1:few plays.
Success metrics: In the first 90 days, deliver a tiered event calendar for the next four quarters, a working measurement model in the CRM, and a follow-up motion that Sales has committed to. Ongoing: event-sourced and event-influenced pipeline, cost per opportunity by tier, target-account penetration at Tier 1 events, and speed of follow-up.
This role is hands-on: you will negotiate sponsorship contracts, manage booth logistics, write invite emails, build dashboards, and be on the floor at shows. It is not a team-management role at the outset, though the function will grow in scope, budget, and headcount if executed well. Some travel is expected, roughly one to two weeks per quarter, with potential for a week per month during peak conference season.
REQUIREMENTS:
- 7–10 years in B2B SaaS marketing, with meaningful experience in field marketing, event marketing, or integrated demand generation. Must have run international programs, including in the USA.
- ROI mindset: you think in opportunities and cost per opportunity, not impressions and badge scans. You have defended event budgets with data and killed underperforming events.
- Operational range: you can negotiate sponsorship contracts, manage booth details, write effective invite emails, and build CRM dashboards or know who to ask.
- Sales credibility: account executives will trust you. You can walk into a pipeline review, answer hard questions about spend, and respond without defensiveness.
- Taste and judgment: opinions on what makes an event worth attending; preference for fewer, memorable events over high volume.
- Comfort with technical audiences: your buyers are engineers and engineering leaders. You don't need to code, but you understand why over-polished developer marketing fails.
- Ownership mindset: you will write the playbook, define process, flag problems early, and drive next steps without waiting for direction.
Background may include field marketing roles at SaaS companies that increased event focus, event marketing roles that took on pipeline accountability, demand generation roles with large in-person components, or community/DevRel roles that developed commercial edges. The label matters less than demonstrated capability.
