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Robotiq is a robotics and automation company on a mission to free human hands from repetitive tasks. The company provides intelligent robotic components and ready-to-use work cells that deliver measurable results on manufacturing floors. Robotiq's approach productizes automation rather than treating it as custom engineering, embedding intelligence directly into hardware and software.
As Product Marketing Manager, you will sit at the intersection of Marketing, Product, and Sales within the Revenue team, reporting to the VP of Customer Cycle Operations. This is a high-influence individual contributor role (not a people management position) focused on understanding customers, articulating product value, and accelerating adoption.
Key responsibilities include:
**Market & Customer Understanding:** Define ideal customer profiles and personas; gather feedback from customers, partners, and sales teams to understand purchase criteria and adoption barriers; track competitive landscape and market trends, translating insights into recommendations for Product, Marketing, and Sales teams.
**Positioning & Messaging:** Develop and evolve value propositions, positioning, and differentiated benefits; articulate who products serve, problems they solve, and benefits delivered, supported by customer evidence and results; ensure message consistency across Robotiq's communication framework and validate product information in sales content and tools.
**Go-to-Market & Launches:** Define product marketing plans and new product/update launch strategies; specify target markets, messaging, channels, and content/campaign/training needs; coordinate marketing and sales preparation across teams; create or optimize product sheets, web pages, and videos; track launch results and coordinate actions to remove adoption barriers.
**Sales & Partner Enablement:** Develop sales arguments and responses to key questions and objections; contribute to presentations, case studies, competitive guides, and training content; define internal and external training needs; support strategic sales opportunities leveraging your market and product expertise.
**Portfolio Development:** Identify growth opportunities and evolve messaging and marketing initiatives for existing products; recommend and activate content, campaigns, and partner collaborations aligned with portfolio priorities; contribute expertise to communications, webinars, and events; participate in trade shows and field meetings as needed.
**Commercial Performance:** Define and track portfolio metrics with Product, Marketing, and Sales (sales opportunities, product adoption, sales tool usage); analyze results and recommend adjustments; feed customer needs and market learnings into product roadmap and commercial priorities.
Success is measured by clear and differentiated messaging, well-prepared launches, growing adoption and sales opportunities, and effective use of tools by teams and partners. Customer and market insights will guide portfolio priorities, and performance reviews will drive concrete improvements.
**Requirements:**
- Minimum 5 years of relevant B2B product marketing experience, including product launches
- Bachelor's degree in Marketing, Business Administration, or Engineering, or equivalent relevant experience
- Strong sense of accountability with focus on commercial impact and results
- Customer orientation and ability to translate technical features into concrete benefits
- Strong planning, prioritization, analysis, and cross-functional collaboration skills
- Excellent communication and presentation skills, including to large audiences
- Solid experience with CRM and marketing automation platforms; HubSpot knowledge strongly desired
- Fluency in French and English, both spoken and written
**Preferred qualifications:**
- International B2B experience in robotics, automation, or industrial equipment
- Go-to-market experience via distributors or integrators; HubSpot knowledge
- Proficiency in another language relevant to Robotiq's markets
