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Coins.ph is seeking a General Manager to lead its Philippines operations. The company is the most established crypto brand in the Philippines with over 18 million users, fully regulated by the Bangko Sentral ng Pilipinas (BSP), and holds both Virtual Currency and Electronic Money Issuer licenses—the first crypto-based company in Asia to achieve this dual licensing.
In this role, you will own the Philippines business plan and P&L, setting and delivering revenue, growth, and profitability targets across consumer, merchant, and institutional segments. You will lead and develop the local leadership team, building a high-performance, compliance-first culture.
Key responsibilities include:
**Country Leadership & Strategy**: Own the Philippines business plan and P&L across all segments. Lead and develop the local leadership team. Work with Group leadership, Product, and Engineering to shape the product roadmap around local market needs, regulatory developments, and competitive moves. Assess and develop new product and partnership opportunities.
**Regulatory & Government Relations**: Serve as the primary point of contact with the BSP and SEC, managing all regulatory interactions, inquiries, and examinations. Oversee government relations matters across agencies including the AMLC, National Privacy Commission, and BIR. Build and maintain relationships with senior officials and policymakers. Represent Coins.ph in consultations on emerging digital asset and payments regulation. Partner closely with the Chief Compliance Officer, Legal, and Risk teams.
**Partnerships & Business Development**: Build strategic relationships with banks, digital banks, fintechs, payment providers, and institutional clients. Develop and execute go-to-market strategies for institutional and B2B clients. Represent client and partner interests within the Coins and AsiaNext ecosystem.
**Brand & Market Presence**: Act as the public face of Coins.ph, speaking at industry events and media engagements. Champion creative growth strategies to deepen trust and adoption. Travel for regulator meetings, regional roadshows, and Group alignment sessions.
**Requirements**
Experience:
- More than 12 years in financial services, with at least 5 years in a senior leadership role carrying P&L or business-unit accountability
- Background in a digital bank, fintech, e-money, payments company, or BSP-regulated financial institution; high-growth, entrepreneurial environment experience strongly preferred
- Demonstrated track record managing regulator relationships, ideally with direct BSP, SEC, or AMLC engagement
- Established relationships with government, regulators, industry associations, and senior decision-makers in the Philippines' financial sector
- Experience in institutional sales, business development, or partnerships with banks and financial institutions
Knowledge:
- Strong understanding of Philippine regulatory landscape for banks, e-money issuers, and virtual asset service providers, including BSP and AMLA requirements
- Understanding of cryptocurrencies, digital exchanges, blockchain, and digital assets (deep crypto expertise advantageous but not required)
- Broad understanding of payments, digital banking, and retail and institutional financial products
Skills & Attributes:
- Proven ability to lead, inspire, and develop teams across multiple functions
- Excellent communication and stakeholder management skills with credibility to represent the company with regulators, government, and media
- Ability to craft clear narratives around broad solution portfolios
- Hands-on, self-starter mentality with hunter mindset; comfortable operating with autonomy and building from the ground up
- Sound judgment, integrity, and strong ethical compass in a regulated environment