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Imprint is a fintech company that modernizes co-branded credit card programs for major brands like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell. The company combines payments infrastructure, intelligent underwriting, and customer data to create loyalty programs that drive growth without requiring partners to become banks.
As General Manager for a strategically important co-brand credit card program, you will own the end-to-end success of a partner's program, managing multi-level relationships with partner stakeholders (executives, marketing, operations) and driving sustainable growth. You will develop and execute the strategic vision for the program, ensuring alignment with both Imprint's and the partner's business objectives.
Key responsibilities include:
- Strategic Partnership Management: Build and maintain strong relationships with key stakeholders at partner brands; collaborate on strategic vision and program roadmap aligned with partner business goals.
- Program Growth and Performance: Develop strategies to acquire new cardholders and maximize value of existing ones; monitor performance metrics, identify growth opportunities, and execute action plans to meet program goals.
- Marketing and Promotion: Partner with brand marketing teams to create effective campaigns and promotional initiatives; lead annual and quarterly planning, budgeting, and forecasting; analyze market trends and competitive landscape for product enhancement opportunities.
- Compliance and Risk Management: Work with internal compliance teams to ensure regulatory adherence; implement risk management strategies to protect program financial health.
- Reporting and Analysis: Generate regular performance reports with insights and recommendations for senior management; conduct data analysis to identify trends, customer behaviors, and improvement areas.
- Cross-functional Collaboration: Work closely with product, risk, compliance, customer service, and finance teams to support program success.
Requirements:
- 6+ years of relevant program and relationship management, operations, and marketing experience in financial services (co-brand credit card experience preferred but not required)
- Experience in eCommerce and/or Sportsbook is a plus
- Proven ability to serve as a client services leader, balancing goals of two brands to drive mutual growth
- Exceptional project management skills; ability to handle multiple priorities and execute flawlessly
- Strong business acumen with track record of owning and managing P&Ls; ability to leverage data for decision-making
- Experience with budgeting, marketing budget allocation, forecasting account growth, and leading planning processes
- Strong communication and presentation skills, including ability to present to executive stakeholders
- Balance of creativity and analysis; ability to turn data and insights into action
- Experience leading cross-functional projects with high attention to detail
- Collaborative, problem-solving mindset with can-do attitude
- Excellent presentation and data organization skills; proficiency in Google Workspace a plus
