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Fi is a Series B pet-tech company founded by veterans from Square, Google, Oura, Peloton, and Uber, building cutting-edge technology to transform pet ownership. The company offers real-time location tracking, activity monitoring, sleep and behavior analytics for pets, with a mission to bridge the communication gap between pets and humans.
You will serve as General Manager for Europe, leading Fi's regional expansion with primary focus on the UK and Germany. You own the regional P&L and go-to-market strategy, reporting directly to the Chief Growth and Marketing Officer. As Fi's on-the-ground leader across Europe, you will drive market entry, build regional operations, and establish the company's presence in key European markets.
Key responsibilities include:
- Owning regional P&L, revenue targets, and profitability
- Developing and executing go-to-market strategy for Europe
- Leading market expansion efforts, particularly in UK and Germany
- Partnering with central marketing teams to localize campaigns and channels for European pet owners
- Building and managing regional teams
- Establishing partnerships and distribution channels
- Adapting Fi's product and messaging for European market dynamics
This is a hands-on role requiring both strategic leadership and execution-focused marketing acumen. You'll operate as both visionary leader and day-to-day operator, balancing long-term regional growth with immediate market-entry priorities. The role demands someone who can think strategically about market positioning while rolling up sleeves to drive adoption and revenue.
