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Basis builds production-grade AI agents that perform end-to-end work for leading accounting firms. The company recently raised $100M at a >$1B valuation and is backed by top-tier investors including Khosla Ventures, Accel, Google Ventures, and prominent technical leaders.
As Founding Product Marketing Manager, you will define Basis's voice, positioning, and go-to-market strategy, serving as the connective tissue between product development, sales, and the market. You'll translate complex AI capabilities into compelling narratives that resonate with CFOs, accounting firm partners, and enterprise finance leaders.
Key responsibilities include:
- Developing product positioning and segmentation for key buyer personas (executives, accounting partners, CFOs)
- Partnering with sales to craft narratives, decks, and demo storylines that accelerate deal velocity
- Creating high-leverage content including case studies, ROI calculators, and product videos
- Owning competitive intelligence and collaborating with product teams on feature launches
- Driving thought leadership and external storytelling to position Basis as the definitive name for AI in accounting
- Building marketing functions and processes from scratch in a fast-paced, early-stage environment
You'll work in the NYC Flatiron office with an in-person team focused on high-impact storytelling and strategy.
REQUIREMENTS:
- 4–10 years of B2B SaaS or enterprise product marketing experience (fintech or accounting/ERP experience strongly preferred)
- Proven ability to simplify complex technical workflows into clear, value-driven propositions
- Strategic execution capability: ability to toggle between high-level GTM strategy and hands-on execution
- Comfort building marketing functions and processes from scratch in fast-paced environments
- Genuine intellectual curiosity about how AI and technology are reshaping professional work and accounting
- Enterprise expertise supporting sales teams through complex accounts (preferred)
- Track record of launching products to both service-based firms (B2B2B) and corporate buyers (preferred)
- Previous experience writing or speaking on technology, AI, or the future of work (preferred)
