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Salary: USD 140,000 - 200,000 / annual
Pallet is building AI agents to transform the physical economy, a $12 trillion global industry. The company has raised $50M from top investors including General Catalyst, Bessemer Venture Partners, and Bain Capital Ventures, and has achieved 700% revenue growth in under two years.
As Founding Growth Lead, you will build the marketing engine and demand generation systems that turn market awareness into qualified enterprise pipeline. This is a foundational role where you'll shape how Pallet approaches growth—not optimizing an existing playbook, but creating one from scratch.
You will own the full spectrum of demand generation: paid acquisition, email marketing, website conversion, content distribution, ABM (account-based marketing), SEO, AEO, and emerging channels. You'll develop strong opinions about what works, test new channels, build repeatable programs, and establish the infrastructure needed to understand what actually drives pipeline and revenue.
Key responsibilities include:
- Scaling paid and digital programs that generate qualified enterprise pipeline
- Testing and developing new channels, audiences, and campaigns
- Improving website conversion, landing pages, messaging, and tracking
- Owning email, nurture, segmentation, and marketing automation
- Measuring performance across channels, pipeline, and revenue
- Building ABM programs for priority enterprise accounts
- Distributing content across paid, owned, SEO, and AEO channels
- Managing agencies, contractors, and specialized partners
- Partnering with Sales to improve lead quality and accelerate pipeline
You'll also build the operating foundation behind the growth engine—attribution, automation, lead routing, segmentation, website tracking, and funnel reporting. The goal is to understand where growth comes from, double down on what works, and build a demand engine that scales with the company.
You don't need to be the deepest technical expert in every channel, but you must understand how the pieces fit together, develop strong opinions, go deep when necessary, and bring in specialized partners when they can help you move faster.
REQUIREMENTS:
- 3-7 years of growth, digital, demand generation, or ABM experience
- Experience marketing enterprise technology with a sales-led buying process
- Experience across several channels, including paid digital, email, website, and content
- Working knowledge of marketing automation, attribution, CRM reporting, and website tracking
- Understanding of MQLs, SQLs, pipeline, and revenue conversion
- Depth in at least one channel and the ability to learn adjacent channels quickly
- Evidence of fast career progression and strong learning ability
- Experience at a rapidly growing startup or a top-tier university background
