SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Clasp is a venture-backed fintech startup on a mission to transform access to education and career pathways by connecting employers, educational institutions, and diverse talent through accessible education financing. As a Forbes Fintech 50 company and SHRM portfolio company, Clasp is tackling the student debt crisis while helping employers attract and retain critical talent.
You will build and own Clasp's demand generation engine from the ground up. This is a 90% hands-on individual-contributor role with room to grow into a player-coach position as the function scales. You'll define strategy, metrics, tactics, and channels that drive qualified lead generation.
Key responsibilities include:
**Demand Strategy & Measurement**: Design Clasp's full-funnel demand generation strategy across paid, organic, ABM, and partnership channels. Own tracking and reporting of demand funnel metrics in HubSpot (MAL, MQL, SQL, CAC). Build dashboards, define attribution models, and deliver actionable insights to leadership. Maintain systems and campaign tracking infrastructure to ensure clean, attributable data from launch through close.
**Channel & Content Strategy**: Lead Clasp's thought-leadership agenda including white papers, reports, webinars, and content partnerships. Decide which channels (LinkedIn, Google search, AI-driven channels, partnerships, paid webinars) reach the right audience and drive leads. Partner with the Website Marketing Manager on Clasp's B2B web presence to build traffic and conversion. Run fast experiments to test hypotheses, doubling down on what works and killing what doesn't.
**Cross-Functional Partnership**: Build documented feedback loops with Sales on lead quality. Operate with high agency in a lean, early-stage environment. Surface risks and performance gaps proactively with diagnosis and proposed solutions.
You must have 5+ years in B2B demand generation, including at least 2 years building a demand engine from zero at a Series B-or-earlier startup. You've defined funnel stages and metrics yourself, owned lead-volume targets with proven attainment, and have hands-on HubSpot experience configuring lead scoring, attribution, and campaign tracking. You've set channel and content strategy independently, deciding where to spend and quantifying impact. The ideal candidate brings high agency, obsession with efficiency and outcomes, delivers beyond expectations, and challenges assumptions with data.
