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Basis is seeking a Founding Brand Designer to establish and own the company's visual identity and brand presence across all touchpoints. The role involves translating Basis's ambitious narrative—building production-grade AI agents that transform accounting work—into a distinctive, recognizable visual identity that resonates with both customers and technical audiences.
You will define the complete brand system, from visual language and typography to color, composition, and image direction. This encompasses website design, product launches, campaigns, customer stories, recruiting materials, and sales collateral. The role requires moving from strategic concept through final execution, ensuring every touchpoint feels cohesive while accommodating multiple go-to-market motions with different buyers and needs.
Key responsibilities include: establishing design direction and creative standards; building a flexible, reusable brand system and design templates; partnering with Marketing, PMM, Content, Product, Sales, and Recruiting teams; and scaling design quality as the company grows by guiding agencies, freelancers, and future in-house designers.
This is a high-ownership position for a designer with exceptional taste, strong business judgment, and the ability to navigate ambiguity. You'll need 5-8 years of experience in brand design, visual design, or creative direction at high-growth software, AI, fintech, or technical product companies. A portfolio demonstrating complete brand systems (not isolated assets), strong digital and web design skills, experience building design systems that flex across contexts, and familiarity with AI-native creative practices are essential.
Basis recently raised $100M at >$1B valuation and is backed by leading investors including Khosla Ventures, Accel, Google Ventures, and prominent technical leaders. The company is positioned to become a leading agent lab, making this an opportunity to build a consequential brand from the ground up.
