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Indewild is seeking a strategic, consumer-first NPD Innovation Associate/Formulation Scientist to shape the future innovation pipeline. You will identify emerging consumer needs, market trends, and whitespace opportunities while driving innovation strategy, product conceptualization, and commercialization. Working closely with Brand, Packaging, Supply Chain, Regulatory, and external partners (Contract Manufacturers & R&D), you will deliver differentiated, consumer-led products.
Key responsibilities include:
- Assist in defining and driving the NPD innovation roadmap aligned with brand vision, consumer insights, and business priorities
- Identify whitespace opportunities through consumer research, trend forecasting, competitive benchmarking, and global innovation scouting
- Lead product ideation, concept creation, positioning, claims strategy, and innovation storytelling
- Translate insights into commercially viable product opportunities with strong consumer and brand relevance
- Drive cross-functional execution from concept approval to market launch, ensuring timelines, quality, and launch readiness
- Collaborate with Formulation, Packaging, Supply Chain, Regulatory, Finance, and external partners to deliver innovative products at scale
- Champion packaging innovation, new formats, sustainable solutions, and differentiated consumer experiences
- Build business cases, portfolio recommendations, and innovation strategies based on commercial potential and market attractiveness
- Track industry trends, disruptive technologies, and emerging ingredients to strengthen the long-term innovation pipeline
The role is based in Lower Parel, Mumbai, with a hybrid work arrangement: 4 days in office (3 days set, 1 flexible) and 1 day work-from-home, Monday to Friday.
Requirements:
- Bachelor's or Master's degree in Pharmaceuticals, Chemistry, Cosmetic Science, or a related field
- 2 to 5 years of experience in Innovation, Product Management, or NPD within Beauty, Personal Care, or FMCG
- Understanding of cosmetic ingredients, actives, and formulations
- Ability to understand formulation briefs and work with R&D/formulator teams of contract manufacturers
- Basic understanding of clinical/efficacy claims and supporting evidence
- Working knowledge of India, US, and UK cosmetic regulatory requirements
- Understanding of product claims, ingredient restrictions, labelling, and documentation
- Experience coordinating with R&D, contract manufacturers, packaging, and regulatory teams
- Ability to manage NPD timelines, samples, iterations, and launches
- Beauty/personal-care category exposure
- Demonstrated success in building innovation pipelines and launching consumer-centric products
