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FinOps Advocate (GCP, Azure)

North - Brooklyn, NY, United States - Hybrid - posted 2026-09-23

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North is building a next-generation cloud, AI, and data spend management platform. The company provides real-time visibility, control, and automation over digital asset finances, helping companies grow efficiently without wasting resources. Backed by top-tier investors and trusted by customers like Brave and The New York Public Library, North is assembling a world-class team. This is a practitioner-focused role, not a sales or marketing position. You will serve as North's authority on Google Cloud Platform (GCP) and Microsoft Azure, working directly with prospects, customers, and the product team. Your deep hands-on experience running FinOps at scale will be the foundation of your credibility and influence. Key responsibilities include: - Joining customer evaluations as the technical authority on GCP and Azure costs from initial call through close - Walking cloud leaders and CFOs through billing data interpretation and identifying meaningful savings opportunities - Running proof-of-concept engagements and providing honest assessments, including when North may not be the right fit - Supporting new customers in building FinOps practices around North's platform - Identifying stalled accounts, diagnosing adoption issues, and addressing them proactively - Pressure-testing product releases against real customer environments before shipping - Helping North account for differences in GCP and Azure billing structures, commitments, allocation models, discounts, and organizational hierarchies - Working with the Principal Product Manager and CEO to shape the roadmap, bringing field evidence - Representing North publicly through writing, speaking, and community involvement in FinOps and cloud spaces You will report directly to Matt Biringer, CEO and Co-Founder, and partner closely with the Principal Product Manager. REQUIREMENTS: - 5+ years running cloud FinOps, either as head of a practice inside a company or in product management at a vendor in this space - Ownership of cloud cost outcomes, not advisory involvement alone - Deep fluency in GCP, Azure, or both, with hands-on experience interpreting billing data and identifying operational activity behind it - For GCP: experience with Cloud Billing exports, BigQuery billing data, resource hierarchy, labels, Committed Use Discounts, and enterprise pricing agreements - For Azure: experience with Azure Cost Management and Billing, management groups, subscriptions, resource groups, tags, Reservations, Savings Plans, and enterprise agreements or cloud commitments - Experience designing tagging, labeling, allocation, showback, or chargeback systems that survive contact with engineering teams - Experience managing commitments, forecasting cloud demand, and balancing savings against utilization and lock-in risk - Understanding of challenges involved in normalizing cost and usage data across cloud providers - Credibility with both finance and engineering audiences, with ability to move between them in the same meeting - Comfort operating in pre-sales without a quota, serving as technical authority rather than closer - Track record of turning customer or practitioner patterns into shipped product requirements - Willingness to disagree with product decisions and make the case directly to the CEO - Strong written communication skills, as much influence in this role happens through documents - Comfort with ambiguity and a role still being defined NICE TO HAVE: - FinOps Foundation certification or active involvement in FinOps community - Deep expertise in both GCP and Azure - Experience managing multi-cloud environments including AWS - Point of view on AI, GPU, and inference spend (Vertex AI, Azure OpenAI, cloud-based GPU infrastructure) - Familiarity with FOCUS and billing data normalization across providers - Experience optimizing Kubernetes costs across GKE or AKS - Experience at early-stage company where role was not fully defined on day one

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