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Dust is an enterprise AI platform that empowers teams to build, own, and run AI agents integrated with their internal tools and knowledge. Backed by Sequoia and founded by alumni from Stripe, OpenAI, and Stanford, Dust serves customers like Datadog, 1Password, and Cursor, with 70%+ weekly active user retention comparable to Slack and Notion.
As Field Marketing Specialist for France, you will be the execution owner for Dust's local marketing activities, reporting to the France Marketing Lead and part of a global marketing team. You will transform defined strategic priorities into high-quality events, localized webinars, social media campaigns, content, and partner marketing activations that directly support Sales, BDRs, and pipeline generation in the French market.
Key responsibilities include:
**Event & Webinar Execution**: Own the full lifecycle of conferences, Dust-owned events, and localized webinars—from preparation and stakeholder coordination through content delivery, logistics, and post-event analysis. Work closely with Sales and BDRs to prepare target accounts and follow-up plans.
**French Social Media & Content**: Own social media execution around events and campaigns, support AEs with LinkedIn content, and coordinate with global teams to deliver relevant content for French enterprise audiences. Transform events, customer conversations, and market insights into reusable assets including customer stories, blog posts, videos, and Sales enablement materials.
**Partner Marketing & Growth**: Provide execution and logistical support for regional partner marketing activities, support Growth with French-market content for ABM and paid campaigns, and produce or reformat assets like e-books, landing pages, and campaign materials.
**Cross-Functional Coordination**: Identify opportunities to automate repetitive marketing tasks using Dust itself—building agents and workflows to support research, event preparation, content repurposing, Sales enablement, reporting, and follow-up.
The role combines event ownership, content creation, social media management, webinars, Sales enablement, and ABM—offering direct pipeline impact and the opportunity to establish Dust as a leading voice in the French enterprise and agentic AI market. You will use Dust daily to solve your own marketing challenges while shaping how the product evolves.
Dust operates with an office-first culture prioritizing in-person collaboration, though the company extends trust to strong performers to work from home when it makes sense for their work that day.
**Requirements:**
- 3+ years of B2B marketing experience, ideally in Field Marketing, Event Marketing, Content Marketing, or Product Marketing, preferably in SaaS or technology
- End-to-end event ownership with ability to plan and deliver conferences, executive events, and company-owned events from preparation through execution and post-event follow-up
- Strong content and social media skills with experience creating or repurposing content for enterprise audiences across social media, landing pages, customer stories, YouTube, Sales enablement, and executive LinkedIn profiles
- Commercial and pipeline mindset with clear understanding of how events, content, and account-based activities support Sales, BDRs, direct pipeline, and partner-led growth
- Excellent communication skills in French and English, both written and spoken; ability to write clearly, adapt tone to different audiences, and communicate credibly with enterprise executives
- Generalist, hands-on approach comfortable moving between event ownership, content creation, Sales preparation, webinars, campaign assets, and operational coordination
- Strong organizational skills and attention to detail; ability to anticipate needs, manage deadlines reliably, and ensure proper preparation before launch
- Self-starter mentality with initiative, decision-making ability, problem-solving skills, and ownership of outcomes
- Strong cross-functional collaboration skills to coordinate across Marketing, Sales, BDRs, Customer Success, Partnerships, and external partners
- Nice to have: Experience marketing to French enterprise or CAC 40 audiences, working with agencies or media partners, supporting paid campaigns, producing webinars or video content, and familiarity with HubSpot, Google Workspace, and Figma
- Location: Based in Paris, comfortable working on-site and willing to travel occasionally for events in France
