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Vega is a fast-growing cybersecurity startup building an AI-native platform for security operations centers (SOCs). The company is redefining security analytics and operations with a next-generation operating system for security teams, already delivering impact at major global organizations.
Reporting to the Field Marketing Director, you will serve as the in-region marketing owner for the go-to-market team in the South East, partnering closely with the Regional VP of Sales.
Key Responsibilities:
- Own the regional field marketing plan: Build quarterly plans aligned to regional sales priorities (new logos and expansion), develop target account lists, and establish pipeline goals.
- Run pipeline-driving programs end-to-end: Conceive, execute, and follow up on executive roundtables, workshops, partner events, third-party conferences, and virtual experiences.
- Execute account-based marketing (ABM) in the field: Partner with Sales to activate 1-to-few and 1-to-many account-based plays that expand territory coverage and accelerate deal progression.
- Co-market with partners: Build and execute joint programs with channel partners, including co-branded events and regional activations.
- Activate community and alliances: Engage local cyber alliances, memberships, advisory boards, and user programs to deepen engagement and create advocates.
- Ensure operational excellence: Own event logistics, vendor management, timelines, promotion, SDR/AE handoffs, and post-event conversion paths.
- Measure and report: Track weekly and monthly metrics on pipeline sourced/influenced, meeting creation, stage progression, target account engagement, and ROI.
- Manage the regional budget: Plan spend, forecast, track, and optimize marketing investments.
Requirements:
Not explicitly stated in the posting.
