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Qualtrics is seeking an experienced Field Marketing Manager to lead strategic marketing programs across North America, with a focus on the Corporate segment. This role sits within the regional Demand Generation & Field Marketing team in the Americas and works collaboratively across Brand, Digital, Communications, Thought Leadership, and Product Marketing functions.
You will own the North America Corporate field region, developing robust marketing strategies and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue. Key responsibilities include:
**Account-Based Marketing & Corporate Strategy**: Develop and execute comprehensive ABM strategies to engage high-value Corporate accounts across North America. Collaborate with sales and marketing leadership to identify priority accounts, segment targets, and create personalized marketing plans. Analyze market trends and buyer insights to continuously refine strategies.
**Campaign Management**: Lead regional activation of global campaigns, tailoring execution plans for the North America Corporate market. Utilize marketing automation tools and CRM systems (Marketo, Salesforce) to track, measure, and optimize campaign performance based on data-driven insights.
**Field Marketing & Event Execution**: Plan and execute field marketing events—including regional roadshows, executive roundtables, webinars, workshops, and trade shows—tailored to North American Corporate prospects and customers. Develop relevant marketing programs and assets aligned with regional sales priorities. Coordinate closely with sales teams to ensure follow-up alignment.
**Stakeholder Management**: Advise North America Corporate sales leadership, product marketing, brand, digital demand generation, and customer success teams to ensure cohesive market strategy. Foster strong relationships with key internal stakeholders and external event partners. Provide regular performance updates and ROI reporting on ABM and field marketing activities.
**Budget Management**: Manage the field marketing budget efficiently, maximizing resource allocation. Track, analyze, and report on ROI and pipeline impact of all field marketing programs.
You will thrive in a collaborative, dynamic environment with strong partnership and stakeholder management skills. The role requires strategic acumen, execution excellence, and a deep understanding of personalization, memorable event experiences, and integrated marketing mix for demand generation. You'll be self-motivated with excellent communication, project management, and organizational abilities, bringing a data-driven approach using both qualitative and quantitative metrics.
Qualtrics operates a hybrid work model: three days per week in office (Mondays, Thursdays, plus one day selected by your organizational leader), with flexibility to work remotely the rest of the week.
**Requirements**:
- Minimum 12 years of hands-on experience in B2B marketing, specifically in Field Marketing and/or Account-Based Marketing (ABM)
- Proven track record of delivering measurable commercial results and driving pipeline within North American markets
- Previous experience in B2B marketing, enterprise events, or demand generation within enterprise software or SaaS industries
- Strong expertise partnering directly with Corporate/Commercial sales organizations
- Ability to travel as needed across North America for key events and field activations
**Preferred Qualifications**:
- Degree in Marketing, Business, or equivalent experience
- Excellent copywriting skills for promotional emails, invitations, and event materials
- Knowledge of Marketo, Salesforce, WordPress, Coda, Qualtrics, and modern event management platforms
- Demonstrated success running multi-channel demand generation campaigns targeting mid-market or corporate accounts
