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Embat is a fast-growing European fintech startup (150+ employees, Series B funded €30M) redefining treasury management with an AI-powered platform for real-time cash, liquidity, and debt visibility. Founded in Spain in 2021 and backed by top-tier investors including Cathay Innovation and Creandum, Embat is scaling aggressively across Europe.
You will own the offline go-to-market strategy and execution for the DACH region (Germany, Austria, Switzerland), reporting to local country leadership and working closely with the central marketing team and founders (former J.P. Morgan Investment Banking executives). This is a hands-on, execution-driven role focused on building physical presence and pipeline in a high-growth market.
Your core mission is to get German CFOs, Treasurers, and Controllers into the room with the sales team through high-impact offline experiences. You will define and execute the offline DACH marketing strategy and manage a dedicated regional budget optimized for pipeline and ARR impact.
Key responsibilities include:
- Plan and execute monthly offline event formats: proprietary roundtables, exclusive VIP dinners, major industry trade shows, and finance congresses
- Manage the full event lifecycle from venue sourcing to post-event lead routing and ROI tracking
- Scout and secure high-value presences at major finance congresses, local treasury meetups, and offline networks
- Identify and manage regional award submissions and local PR opportunities to strengthen Embat's positioning
- Adapt Embat's messaging for the DACH market, ensuring offline presence is precise, credible, and locally resonant
- Design targeted offline experiences to help sales break into target accounts and advance mid-market deals
- Master the Ideal Customer Profile (CFOs, Treasurers, Controllers) to sharpen targeting and messaging
You are ambitious, highly organized, and commercially minded. You thrive on orchestrating flawless physical experiences and love the energy of live events. You work independently with strong initiative but value seamless teamwork. You are data-driven, track event ROI meticulously, and adopt AI tools to maximize operational efficiency.
The role offers a hybrid model (40% remote) with flexible working hours, 23 paid vacation days plus birthday off, tenure-based vacation increases, Wellhub corporate wellness access, up to €1,000/year co-funded learning budget, continuous finance and product training, twice-yearly career reviews, and high-end hardware.
Requirements:
- 5+ years dedicated experience in B2B SaaS field marketing, event management, or tech corporate hospitality
- Previous experience in Fintech, Next-Gen Finance, or ERP ecosystems (strongly preferred)
- Strong project management skills; organized, data-driven, and able to track event ROI
- Tech-savvy mindset with willingness to adopt AI tools for operational efficiency
- Deep understanding of cultural nuances and precision required when hosting German CFOs
- Native German speaker; confident and professional in English
- Entrepreneurial mindset with ability to thrive independently while valuing teamwork