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Serval is an AI-native automation platform that builds intelligent agents to transform enterprise operations. Founded in early 2024 and backed by Sequoia Capital, Redpoint Ventures, and other leading investors, Serval is trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex to automate high-volume operational work across IT, HR, Finance, Security, Legal, and Engineering.
As Field Marketing Manager, you will work closely with the Sales team to execute field marketing programs and account-based marketing (ABM) initiatives for key accounts. This is a hands-on role offering real ownership from day one, with coaching and room to grow as the West Coast presence expands.
Key responsibilities include:
- Planning and executing field marketing experiences (regional dinners, happy hours, hackathons, creative events) connected to active opportunities and target accounts
- Supporting ABM programs across multiple channels: direct mail, events, digital, gifting, and content
- Owning end-to-end logistics and execution of field events: venues, vendors, invites, registration, on-site coordination, and follow-up
- Partnering with Sales to understand territory priorities and account dynamics, ensuring programs tie back to pipeline
- Tracking program impact (account engagement, attendance, pilots started, pipeline influenced) and sharing learnings
- Testing new tactics, pushing boundaries, and bringing creative ideas to differentiate Serval in the market
You will have approximately 25% travel, increasing to 50% seasonally. As the company grows, your scope, budget, and responsibility will expand accordingly.
REQUIREMENTS:
- 1–2 years of experience in field marketing, event marketing, growth marketing, or ABM (internships and adjacent roles count)
- Familiarity with or eagerness to quickly learn Salesforce, HubSpot (or similar CRM), and intent platforms (6sense, Demandbase, or similar)
- Strong organizational skills and attention to detail; ability to juggle multiple events and deadlines
- Comfort with data: ability to pull basic reports, read metrics, and use them to inform decisions
- Collaborative style that builds trust quickly with Sales and marketing teammates
- Ability to move fast, experiment, and adjust in real time
- Creative thinking: ability to turn rough goals into concrete plans and execute
- Comfortable with 25% travel, up to 50% seasonally
NICE TO HAVE:
- Exposure to marketing toward IT, Engineering, or Security audiences
- Experience supporting events or campaigns in B2B or startup environments
