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Datadog is seeking a Field Marketing Manager to develop and execute regional field marketing programs across the Asia-Pacific and Japan (APJ) region. This role spans campaigns, account-based marketing, and events, with close partnership across Sales, Demand Generation, Partner Marketing, and Communications teams.
Key responsibilities include:
- Developing and executing regional field marketing programs (campaigns, ABM, events) that drive pipeline and strengthen brand presence
- Owning marketing pipeline generation from conception through execution and results measurement
- Evaluating and prioritizing third-party sponsorship opportunities based on audience fit, brand visibility, and pipeline potential
- Partnering with Sales and Demand Gen/ABM teams to align target account lists and build pipeline-driving campaigns
- Collaborating with Communications and Partner Marketing on messaging alignment and co-marketing opportunities
- Managing on-site logistics and execution for events with high-touch, on-brand delivery
- Tracking and reporting on program performance metrics (pipeline influenced, cost-per-lead, attendee quality) and optimizing based on data
- Serving as regional point of contact for field marketing strategy, keeping leadership and global marketing ops aligned
- Building toward broader regional field marketing responsibilities as the role and region mature
Ideal candidates have 3-5+ years of B2B field marketing experience in enterprise technology or SaaS, with proven track records building and executing field marketing programs including sponsorship management. You should be comfortable owning budgets, making ROI-focused trade-offs, managing multiple concurrent programs, and collaborating across functions. Data-driven mindset and willingness to travel 40-50% within the region during peak event season required. The first 6 months will focus on planning and executing a curated slate of first and third-party events and sponsorships.
