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OpenAI is seeking an experienced Field Marketing Lead for APAC to build and lead the company's B2B demand-generation engine across the region. Reporting to the APAC B2B Lead, this senior, hands-on role sits at the intersection of digital demand generation, field marketing, and regional enablement.
Key responsibilities include defining and executing APAC B2B demand-generation strategy aligned with GTM, revenue, segment, and pipeline priorities. You will build scalable digital programs across the full lifecycle—webinars, nurture campaigns, paid and owned channels—and create regional campaign frameworks, content kits, and localization guidance to help country teams move faster and perform better.
You'll partner closely with country marketers and GTM leaders to identify local pipeline gaps and adapt programs accordingly. A major focus is leading demand-generation strategy for the APAC event portfolio, including event selection, audience acquisition, sales plays, follow-up, conversion, and ROI measurement. You'll connect events, digital journeys, content, and sales follow-up into integrated full-funnel programs.
Collaboration with Sales, RevOps, and Marketing Ops on funnel health, lead quality, attribution, dashboards, and experimentation is essential. You'll translate global B2B programs into APAC-ready motions and bring regional insights back into global strategy. You'll also manage agencies, vendors, budgets, timelines, and reporting, while establishing a clear operating rhythm for planning and performance reviews.
Required: 15+ years in B2B, enterprise, field, demand-generation, or integrated marketing across multiple APAC markets. Proven track record building digital and scale programs that generate or influence enterprise pipeline. Strong experience with lifecycle, webinars, events, content, paid/owned channels, and sales follow-up. Demonstrated ability to partner with Sales and RevOps to improve funnel performance. Experience supporting distributed country teams in a regional-global matrix. Strong strategic judgment on event portfolio and audience strategy. Analytical fluency with CRM, marketing automation, attribution, and campaign performance data. Excellent communication, stakeholder management, and executive presence.
Preferred: Experience marketing AI, developer, SaaS, cloud, or technical products. Familiarity with Salesforce, Marketo, event platforms, and marketing analytics. Experience with partner-led GTM or account-based orchestration. Exposure to regulated industries across APAC. Background in high-growth tech or global-local matrix organizations. Fluency in an APAC language beyond English.
