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MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. The company integrates a vast catalog of components with a world-class digital manufacturing platform to empower engineers and procurement teams across the product lifecycle.
As Field Marketing Director, you will lead comprehensive field marketing strategy and execution for MISUMI Americas, driving demand generation, brand authority, and customer engagement. This is a high-visibility role bridging broader go-to-market objectives with localized marketing activations.
Key responsibilities include:
- Own planning and execution of all corporate and community events (trade shows, summits, customer events, webinars, field activations)
- Partner with the Director of ABM to plan and execute account-based events, aligning target-account investment and attribution
- Own SWAG program strategy and budget across Sales, Marketing, and internal initiatives
- Define and own field marketing strategy, budget, and annual plan aligned to GTM and revenue goals
- Own event and field marketing performance reporting and ROI analysis; present to VP of Marketing and executive team
- Partner with VP of Marketing, CMO, Sales leadership, Product Marketing, and Communications on strategy and execution
- Manage outside vendors, agencies, and contractors
Required experience: 10+ years in field, event, or experiential marketing; B2B technology, manufacturing, or industrial markets preferred. Proven budget ownership ($1M+) and track record building a program or function from the ground up. Experience partnering with ABM teams on target-account events and shared attribution. Executive presence and comfort presenting to C-suite stakeholders. Ability to travel 35–40% annually for trade shows, summits, customer events, and leadership off-sites.
