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Burro is seeking a Field & Event Marketing Manager to own the full lifecycle of field and event marketing programs. This role combines strategic planning, sales enablement, and data-driven analytics to drive pipeline generation and revenue impact through conferences, trade shows, regional roadshows, and virtual events.
Key Responsibilities:
Strategy & Program Execution: Own the annual field and event marketing calendar, selecting key industry conferences, trade shows, regional roadshows, and hosted micro-events (customer and dealer visits) aligned with company growth targets. Manage end-to-end logistics including contract negotiations, booth selection and buildouts, shipping/freight, audio/visual setup, and staffing schedules. Design and execute high-converting digital events including webinars, virtual roundtables, and online product showcases.
Sales Enablement & Pipeline Generation: Partner closely with Sales, Account Executives, and SDRs to drive pre-event appointment setting and maximize on-site booth meetings. Create field-ready marketing kits including product one-pagers, case studies, slide decks, and promotional materials. Build integrated pre- and post-event lead nurturing campaigns in collaboration with Demand Generation (landing pages, promotional emails, social posts).
Lead Operations, Data & Analytics: Manage lead capture at events via badge scanners or apps, ensuring clean data integration into HubSpot CRM. Track, analyze, and report on event performance metrics including Cost Per Lead (CPL), pipeline influenced, SQL generation, and overall event ROI. Conduct post-event debriefs with sales and marketing stakeholders to evaluate event viability and recommend future investments.
Budget & Vendor Management: Own and manage the field and event marketing budget with accurate forecasting and cost reconciliation. Build and manage relationships with external vendors, contractors, exhibit houses, and venue managers to negotiate favorable terms and optimize costs.
Key Performance Indicators: Event pipeline (MQLs, SQLs, pipeline generated/influenced), lead conversion rates, cost efficiency (CAC and CPL per event type), pre-show engagement (confirmed pre-booked meetings), and budget accuracy variance.
Requirements:
- 3–5+ years of experience in event marketing, field marketing, or demand generation, specifically within a B2B SaaS or technology environment
- Hands-on experience with CRM systems (Salesforce, HubSpot), marketing automation (Marketo, HubSpot, Pardot), and event tech (Cvent, Splash, Zoom Events, badge scanning apps)
- Outstanding organizational and multi-tasking skills with ability to manage multiple tight deadlines and complex logistics seamlessly
- Demonstrated success working cross-functionally with B2B direct sales and business development teams
- Analytical mindset comfortable measuring, calculating, and presenting event ROI to executive leadership
- Ability and willingness to travel up to 30–40%
