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Salary: USD 100,725 - 118,500 / annual
Coinbase is hiring an Experiential Marketing Associate to join the Marketing team and own the full lifecycle of event execution, from concept through post-event reporting. You will plan and execute high-impact events that drive brand awareness, deepen customer relationships, and support business goals across Consumer and Institutional audiences.
Key Responsibilities:
- Own end-to-end event execution across Coinbase's experiential marketing calendar, managing logistics including venue sourcing, vendor coordination, contract negotiation, budgets, and attendee management.
- Coordinate with internal stakeholders across Marketing, Sales, Product, and Communications to align event programming with business priorities and ensure seamless delivery.
- Build and maintain event project plans, timelines, and run-of-show documents, tracking all milestones from pre-event planning through post-event wrap-up.
- Support creative development for event experiences, collaborating with design and brand teams on invitations, signage, branded materials, and on-site activations.
- Track event budgets, manage vendor invoices, and reconcile expenses to ensure programs are delivered within approved spend.
- Measure event performance by compiling post-event reports with attendance data, engagement metrics, and attribution to pipeline or revenue goals.
Coinbase is a remote-first company with quarterly in-person working sessions called "surges." The company is mission-driven around increasing economic freedom and operates in a high-intensity, high-bar environment.
Requirements:
- 2+ years of experience in event management or experiential marketing, with demonstrated ownership of end-to-end event logistics and execution.
- Proven ability to manage multiple events simultaneously, maintaining quality and meeting deadlines across overlapping timelines.
- Hands-on experience with vendor and venue management, including contract negotiation and budget tracking.
- Proficiency with event management platforms (e.g., Splash, Eventbrite, Cvent) and project management tools (e.g., Asana, Monday.com).
- Track record of compiling post-event reporting with measurable outcomes such as attendance targets, engagement rates, or attribution to leads and revenue.
- Ability to utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
