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Merkle Science is a blockchain transaction monitoring and intelligence platform serving web3 companies, digital asset service providers, financial institutions, law enforcement, and government agencies. The company is headquartered in New York with offices in Singapore, Bangalore, and London, and has raised over $27M from investors including SIG, Beco, Republic, DCG, Kenetic, and GGV.
As Event Marketing Manager, you will lead all aspects of Merkle Science's global event marketing strategy and execution. You'll collaborate closely with Account Executives to align event strategy with account plans and work cross-functionally with Sales to identify marketing-supported opportunities and close gaps.
Key responsibilities include:
- Planning, executing, and tracking event presence globally to maximize lead generation and pipeline growth
- Defining marketing objectives and KPIs for events; conducting post-event evaluations and recommending optimization strategies
- Managing event marketing budgets, tracking costs, and communicating scope changes
- Acting as the primary point of contact and workstream leader for event marketing initiatives
- Ensuring clear communication of logistical information (schedules, registration, locations) to attendees
- Evaluating third-party opportunities and building vendor relationships to enhance exposure and reduce costs
- Staying informed about business development strategies, partner plans, and key account initiatives
- Managing multiple deliverables on schedule and within budget through effective project management
You'll report on budget utilization and performance regularly, measure event impact against KPIs, and present strategy and results to senior leadership.
Requirements:
- Minimum 2 years of event marketing or field marketing experience
- Essential: knowledge of trade show project management across strategy, messaging, design, logistics, vendor management, budget, execution, and post-event analysis
- Preferred: experience in B2B or B2G marketing ecosystems
- Proactive, self-motivated individual with excellent organizational and communication skills
- Ability to manage multiple priorities in a fast-paced environment
- Proficiency with Salesforce reporting and marketing funnel metrics analysis
- Occasional travel required (less than 20%)
