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Event Marketing Manager - Global Sponsorships (NAMER/LATAM)

Datadog - New York, NY, United States - Hybrid - posted 2026-10-05

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Salary: USD 91,000 - 121,000 / annual

Datadog is seeking an Event Marketing Manager to lead end-to-end event execution and sponsorship strategy across North America and Latin America. You will manage hundreds of third-party events and tradeshows annually, owning strategy, planning, logistics, onsite execution, staffing, audience engagement, and ROI measurement. Key responsibilities include: - Lead Datadog's presence at large-scale sponsored events in NAMER and LATAM, ensuring strong brand alignment and measurable pipeline contribution (leads, opportunities, pipeline created) - Evaluate sponsorship packages and make activation investment decisions grounded in pipeline return; support contract negotiation and vendor management - Partner with broader Marketing, Sales, and Product teams to ensure cohesive regional planning and integrated execution - Collaborate across NAMER and LATAM teams on regional initiatives, share best practices, and support select cross-regional events - Enhance operational workflows by improving planning processes, lead capture mechanisms, reporting templates, and execution frameworks - Track, analyze, and report on event KPIs, ROI, and budget accuracy; leverage AI tools to accelerate research, vendor evaluation, briefing documents, and post-event reporting - Identify new event opportunities and innovative experiential approaches to strengthen Datadog's presence - Manage event logistics including vendor sourcing, booth configuration, shipping, asset coordination, and onsite operations - Ensure seamless onsite execution through detailed planning, contingency management, and confident troubleshooting - Travel up to 50% to support events across regions - Model calm, professional behavior in high-pressure situations and foster a positive, collaborative team environment Datadog is the leading observability and security platform for the AI era, providing unified visibility across the technology stack. The company is trusted globally by Fortune 500 companies and high-growth AI leaders. Requirements: - 4–6 years of event management experience in high-tech, B2B, or fast-paced environments managing lead-generating events - Experience running concurrent, multi-faceted events - Strong project management and organizational skills; ability to manage multiple events, deadlines, and budgets simultaneously - Ability to stay calm and professional in high-stress, fast-changing event environments - Comfortable partnering with Sales and Product teams, resolving onsite issues, and communicating with internal and external stakeholders - Highly detail-oriented with strong reporting and analytical skills; proficiency with Salesforce, Tableau, Metabase, or similar tools required - Comfortable using AI tools (Claude, ChatGPT, Gemini) in daily workflows; curious about applying AI to streamline event planning, lead enrichment, and reporting - Positive, proactive, team-oriented, and able to work independently with minimal oversight - Comfortable with flexible hours, including evenings and weekends during event cycles - Able to lift up to 25 lbs and stand for extended periods during events

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