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Cresta is an AI platform company that combines conversational AI agents, real-time human agent augmentation, and conversation intelligence to drive revenue and efficiency across customer service channels. Founded by Stanford AI Lab alumni and backed by top-tier investors (a16z, Greylock, Sequoia), Cresta serves leading enterprises including United Airlines, Cox Communications, and Marriott.
The Event Marketing Manager - East will own the full event lifecycle from strategy through execution, reporting to the Sr. Field Marketing Manager. This is a strategic, highly visible role focused on driving pipeline and revenue impact through field marketing programs.
Key responsibilities include: developing event strategies aligned to pipeline and sales priorities; setting KPIs and reporting on event ROI and pipeline conversion; leading cross-functional alignment across sales, demand gen, design, and partner teams; managing enterprise-level event programs (tradeshows, VIP dinners, partner activations); forecasting and optimizing event budgets; negotiating vendor contracts; building integrated multi-channel promotion plans with demand gen and digital teams; piloting new event formats and sharing learnings; working directly with C-suite and sales leaders on speaker prep and narrative development; standardizing event processes and workflows; surfacing market intelligence from the field to inform messaging and sales enablement; and mentoring junior team members.
The ideal candidate has 3–5 years of B2B field/event marketing or integrated campaign experience, a bachelor's degree or equivalent, strong project management and cross-functional collaboration skills, proficiency with marketing automation and CRM platforms, and demonstrated ability to drive measurable business results through events.
