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Bybit is a leading global cryptocurrency exchange and digital financial platform serving over 80 million users across 200+ countries. Founded in 2018, the company operates a seamless ecosystem spanning trading, payments, wealth management, custody, institutional services, and Web3.
You will own the end-to-end user experience for Bybit's app, driving improvements in product distribution efficiency and user journey fluency. Your core responsibilities include:
• Establish app-wide product experience standards and design guidelines to ensure consistency across all touchpoints.
• Lead user-facing design for innovative products (e.g., AI-powered trading) and explore new approaches to improve trading retention and engagement.
• Define user segmentation and conversion strategies for trading products to increase transaction frequency and depth.
• Own the localization strategy for European markets, ensuring product flows, copy, visuals, and UX patterns are adapted for key EU regions (DACH, France, Benelux, Nordics, Southern Europe, CEE). This includes accounting for cultural nuances, local user behavior, and regional regulatory requirements such as MiCA and local AML frameworks.
• Drive regional activation and conversion optimization by identifying market-specific friction points in the European user journey. Tailor onboarding, KYC flows, nudges, and feature presentation to local user expectations and compliance requirements.
You will work independently in a complex, global organization, collaborating cross-functionally to drive results. This role requires platform-level product thinking—the ability to build frameworks and standards that scale team output across multiple markets.
Bybit values a user-first mindset, fast execution, and bold innovation. The company fosters a high-performance environment where talent is empowered to drive real impact at global scale, supported by 24/7 multilingual customer service and a strong commitment to continuous improvement.
**Requirements:**
• 5+ years of user-facing product experience; trading platform or fintech background preferred.
• Proven ability to take innovative products from 0 to 1 with hands-on execution.
• Platform-level product thinking—able to build frameworks and standards that scale team output.
• Experience with user segmentation and conversion funnel optimization; data-informed decision making.
• Strong cross-functional communication skills; able to drive results independently in complex organizations.
• Experience managing localization for multi-market European products, including understanding of i18n workflows, vendor management, and balancing global product strategy with local relevance across fragmented European markets.
• Deep familiarity with European user behavior and market nuances—understanding of how product expectations, payment preferences, trust signals, and communication styles differ across Western, Northern, Southern, and Central/Eastern Europe.
• Working knowledge of European regulatory landscape, including MiCA, GDPR, and how compliance shapes user experience (KYC/KYB flows, risk disclosures, marketing restrictions).
• Bilingual in English and Mandarin preferred.
