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Recast is a marketing measurement and analytics platform helping enterprise teams solve complex measurement problems with sophisticated, composable MMMs and tooling. The company is now scaling its enterprise go-to-market motion and seeking an experienced demand generation leader to build and execute programs that drive qualified pipeline and revenue.
In this senior, hands-on individual contributor role, you will design and personally execute enterprise demand generation programs. You'll inherit a defined ABM list of target enterprise companies and activate that network through targeted outbound, executive dinners, conferences, and customer proof flywheels. Your responsibilities include:
**Outbound and Account Activation:** Prioritize cohorts within the ABM list, map buying committees, develop relevant outreach, and run campaigns that create qualified conversations. Work closely with Sales on follow-up and opportunities across sibling brands and business units.
**Field Marketing & Events:** Build and execute a focused event program, from account selection and invitations through logistics, hosting, and follow-up. Create valuable relationships and conversations through activities ranging from founder-to-CMO coffee meetings to conference booths and speaking engagements.
**Customer Proof:** Partner with Sales and delivery teams to develop enterprise case studies, secure logo permissions, and curate customer stories that demonstrate value.
You'll also partner with the Head of Marketing on positioning, messaging, and campaign assets, drawing on Recast's research, product capabilities, and customer experience. You'll have budget, access to Recast leadership and technical experts, and support from sales, delivery, and agency resources. Importantly, you'll have meaningful variable compensation tied to executing these programs against clear success criteria.
This role requires regular travel for events and prefers EST time zone availability.
**Requirements:**
- 5+ years in GTM for high-ACV B2B SaaS, working with long sales cycles, multiple stakeholders, and complex enterprise buying committees
- Demonstrated success running outbound programs, with personal ownership of targeting, messaging, execution, and iteration, with clear evidence of qualified pipeline and revenue generated
- Demonstrated success in field marketing, including personally planning and executing enterprise dinners, conferences, or similar events, recruiting relevant attendees, and creating value-adding environments
- Credibility with senior buyers; strong writing and communication skills to engage marketing and analytics leaders and connect technical capabilities to business needs
- Independent execution and strong sales partnership; comfortable owning details, maintaining clear account records, and traveling regularly for events
- Experience in marketing measurement, martech, adtech, or data products is a plus but not required
