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Form Energy is a climate technology company revolutionizing energy storage with cost-effective, multi-day iron-air battery systems. The company has been recognized by TIME as a "Best Invention" and MIT Technology Review as a "Top Climate Tech Company To Watch." With contracts signed with leading electric utilities and production underway at their first high-volume manufacturing facility in West Virginia, Form Energy is rapidly scaling.
Reporting to the Senior Manager of Marketing & Communications, you will lead Form Energy's employer brand and talent marketing strategy to position the company as an employer of choice across manufacturing, engineering, operations, and corporate functions. This role sits within the Communications team and partners closely with Talent Acquisition, People Operations, and hiring managers.
Key responsibilities include:
- Developing and executing integrated talent marketing campaigns showcasing Form's mission, people, culture, technology, and career opportunities
- Leading paid recruitment marketing campaigns across LinkedIn, Meta, Google, Indeed, and other digital platforms, with continuous optimization through data and analytics
- Creating compelling employer brand content including employee stories, videos, photography, blogs, career site content, and recruiting collateral
- Partnering with Communications and Internal Communications teams to incorporate employer brand storytelling into broader company strategy and organic social media
- Supporting recruiting events, university partnerships, manufacturing hiring events, conferences, military recruiting initiatives, and community engagement programs
- Identifying opportunities to elevate employer brand through awards, earned media, speaking engagements, and industry recognition
- Measuring and reporting on employer brand and talent marketing performance using analytics to improve campaign effectiveness and ROI
- Supporting the Communications team on other marketing initiatives as needed
This is a hybrid role requiring onsite presence at one of Form's offices 3 days per week. Relocation assistance is available.
Requirements:
- Bachelor's degree
- 5–7 years of experience in marketing, communications, and/or public relations (strong preference for prior employer branding and talent marketing experience)
- Proven experience developing integrated marketing campaigns across paid, earned, owned, and social channels
- Hands-on experience managing paid digital advertising campaigns and optimizing performance using data and analytics
- Exceptional writing, editing, storytelling, and content development skills
- Experience creating engaging digital content across multiple channels and formats
- Strong project management and organizational skills with ability to manage multiple priorities in fast-paced environment
- Experience collaborating across cross-functional teams and influencing without direct authority
- Experience planning and promoting events, conferences, university outreach, or community engagement initiatives
- Willingness to travel up to approximately 20% to support recruiting events, conferences, and company initiatives
- Passion for storytelling, employer branding, and helping mission-driven organizations attract talent
Preferred qualifications:
- Experience supporting high-growth technology, manufacturing, industrial, or energy companies
- Experience building or scaling employer brand during periods of rapid organizational growth
- Experience managing creative agencies and external vendors
- Familiarity with recruitment marketing platforms, marketing analytics tools, and applicant tracking systems
