SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Sur La Table is seeking an Email & SMS Specialist to own the end-to-end lifecycle of email and SMS campaigns, from planning and creative development through testing, deployment, and performance analysis. This role bridges brand marketing, CRM, and e-commerce, ensuring every campaign is on-brand, timely, and drives measurable engagement.
You will be the expert on audience segmentation, campaign optimization, and AI-driven workflow improvements. Within your first six months, you will establish full ownership of the campaign calendar, implement A/B testing cadences that move key metrics, and introduce at least one new AI-powered process to help the team scale during peak periods.
Key Responsibilities:
- Lead email and SMS campaign creation end-to-end: template design, image slicing, creative placement, audience selection, QA, and deployment
- Partner with Brand Marketing, Creative, and Merchandising teams on daily execution of email and SMS sends
- Build and maintain the monthly email and SMS calendar, aligning promotions and content to drive engagement
- Manage daily quality assurance with stakeholders across partnerships, branding, and creative to ensure on-time delivery and accuracy
- Monitor, analyze, and report on key metrics (open rates, click-through rates, conversions) and identify optimization trends
- Design and execute A/B tests on subject lines, copy, send times, and creative to improve engagement
- Lead adoption of AI tools across the campaign workflow—drafting copy, segmentation, QA, and reporting—and pilot new tools that help scale during high-volume periods while preserving brand voice
- Partner with Analytics/CRM teams to deepen audience segmentation expertise and integrate customer insights into campaign strategies
- Ensure compliance with CAN-SPAM, CASL, GDPR, and other applicable email marketing regulations
- Stay current on email and SMS marketing trends, tools, and best practices; drive process improvements across teams
This is a lean team environment where you will own significant scope, move fast, and make decisions with full end-to-end responsibility. You will see the direct impact of your work across every customer channel.
Requirements:
- Bachelor's degree or equivalent
- 1–3 years of hands-on email marketing experience
- Proven experience using generative AI tools or AI features within email/SMS platforms to improve productivity and results
- Strong analytical mindset with ability to translate campaign data into actionable recommendations
- Familiarity with email marketing regulations (CAN-SPAM, CASL, GDPR)
- Excellent attention to detail and ability to manage multiple campaigns simultaneously
- Curiosity and willingness to experiment, paired with sound judgment about where human review and brand voice matter most
Preferred Qualifications:
- Experience with Emarsys, Wunderkind, Google Analytics, Heap, Adobe Suite, or Canva
- HTML and CSS email coding experience
- Retail or e-commerce industry experience
- Passion for the culinary industry and affinity for the Sur La Table brand
