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Wag! Group Co. operates maxbone, a direct-to-consumer pet brand selling freeze-dried dog food subscriptions and modern pet essentials. The company is building the next generation of elevated pet brands with contemporary design and culture.
You will own the maxbone web experience end-to-end, managing both the subscription funnel (where customers discover and subscribe to food plans) and the storefront (where they shop accessories and essentials). This is a hands-on product role working directly with engineering, design, and analytics teams.
Key responsibilities include:
**Subscription Funnel & Retention:**
- Own the food subscription funnel from quiz entry through first delivery
- Reduce churn and cancellations through retention experiments and reactivation flows
- Identify and fix conversion leaks across quiz, plan selection, and checkout
**Storefront & Conversion:**
- Own product detail pages, cart, and checkout experience for food and essentials
- Run A/B tests to improve average order value, conversion rate, and cross-sell opportunities
- Partner with Marketing on landing pages, promotions, and seasonal campaigns
**Core Responsibilities:**
- Maintain quarterly roadmap broken into weekly sprints
- Draft PRDs and tickets with requirements and acceptance criteria for engineering
- Build and maintain dashboards; own daily and weekly performance reporting
- Use AI tools to draft initial designs and prototypes before looping in designers
- Communicate performance metrics to leadership (funnel conversion, subscription net adds, churn)
This is a full-time, in-person role requiring 5 days per week in the downtown Miami office. The company does not sponsor employment visas.
**Requirements:**
- 3+ years of product management experience on a consumer web product
- Experience owning a conversion or subscription funnel
- Experience running A/B tests end-to-end (sizing, instrumentation, ship/revert decisions)
- Comfortable working with data, Excel, and basic BI tool proficiency
- Actively use AI and emerging tools to improve workflows
- Comfortable managing multiple priorities in fast-paced, ambiguous environment
- Strong sense of ownership and ability to impact across teams
- Ability to work in-person 5x per week in downtown Miami office
**Preferred Qualifications:**
- Shopify and Shopify Liquid experience
- Experience with subscription platforms (Recharge, Bold, Skio)
- SQL proficiency
- Feature-flag or experimentation platform experience (Split, LaunchDarkly, Optimizely)
- Familiarity with Snowflake, Mixpanel, or comparable analytics stack
- DTC or e-commerce product experience, particularly food or consumables
- Interest in pet wellness, subscription commerce, or consumer brands
