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Salary: USD 165,000 - 195,000 / annual
ParentSquare (which includes Remind and RemindHub products) is seeking a Director of Website & Brands to lead the strategy and execution of parentsquare.com and remind.com, ensuring consistent brand presence across all customer touchpoints. You will lead a small internal team and manage agency partners to optimize web properties for SEO/AEO, drive prospect conversions, and tell ParentSquare's story to families, districts, and prospective customers.
Key responsibilities include:
- Setting the roadmap for both websites and managing day-to-day updates, with agencies handling redesigns and larger builds
- Improving search visibility (SEO/AEO), site speed, and demo conversion rates through data-driven testing with Marketing Analytics
- Launching pages and campaigns in partnership with Product Marketing and Communications teams
- Maintaining brand guidelines across web, sales collateral, social media, events, RFP responses, and case studies
- Building self-serve templates and brand kits to enable other teams to create on-brand materials independently
- Leveraging AI tools to accelerate design and video production for demos, social content, and sales enablement
- Managing the marketing design team and request queue to maintain predictable turnaround times
- Partnering with Legal, Product Ops, and the AI Platform team to ensure compliance with K-12 privacy standards
- Collaborating with RevOps and SDRs to understand how prospects research the company before engaging with sales
ParentSquare serves over 22 million students globally through unified communications tools including forms, sign-ups, payments, RSVPs, direct messaging, language translations, and chat. Remind Chat, the free product, reaches over 80% of K-12 students. SmartSites is their latest offering, providing state-of-the-art websites for school districts.
Requirements:
- 7+ years leading brand and/or web work, ideally in B2B SaaS
- Experience running a website end-to-end, including agency management
- Experience managing designers or a creative team
- Hands-on SEO/AEO experience and working knowledge of WordPress or Webflow
- Portfolio demonstrating both strategy and personal craft
- Practical experience using AI tools in creative workflows
Bonus qualifications:
- EdTech or K-12 experience
- Experience building WordPress plugins or AI-assisted site tools
