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Cyera is hiring a Director of Web Strategy to own the company's website as a strategic growth engine. The role reports into marketing leadership and carries real budget and roadmap ownership from day one.
The website is a critical touchpoint for prospects, customers, and analysts—handling hundreds of thousands of visitors monthly—and needs a dedicated strategic owner to scale it from strong to best-in-class as the company grows toward $1B+ ARR.
Key responsibilities include:
• Conversion Rate Optimization: Own the CRO roadmap for cyera.com, including personalization on high-value pages, trust signals on high-intent pages (demo, pricing), and a continuous testing program to move conversion rates toward best-in-class benchmarks.
• Visitor Identification & Retargeting: Develop strategy for profiling anonymous site traffic and converting insights into a retargeting motion in partnership with the media agency, while managing cookie-deprecation and consent requirements.
• Chat & Digital Experience: Own the performance of website chat as a core conversion and qualification channel.
• Web Analytics & Reporting: Serve as the single source of truth on core KPIs—unique visitors, conversion, visitor growth, page time, demo requests, chat performance—and report with rigor.
• Cross-Functional Integration: Partner with in-house web developers, SEO/AEO teams, paid media, and brand/design to keep the site roadmap coherent rather than reactive.
• Platform Narrative: Ensure the site reflects Cyera as an integrated AI Trust platform, not three disconnected products, from navigation to conversion path.
Success metrics: Within 90 days, complete an end-to-end site audit, establish a CRO roadmap, and quantify current traffic identification and retargeting. By year-end, the website is recognized as industry-best for brand and digital experience, conversion has moved meaningfully against benchmarks, the visitor-to-pipeline journey runs as one coordinated motion, and the website is recognized company-wide as a measurable pipeline-driving asset.
