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Salary: USD 190,000 - 195,000 / annual
Seeq is seeking a Director of Product Marketing & Program Management to lead the translation of product strategy, whole-offer positioning, and industry priorities into clear market narratives, launch plans, and coordinated go-to-market programs.
This role sits at the center of product marketing, positioning, packaging, launch planning, and campaign program management. The Director will partner closely with Industries, Whole Offer Management, Partner Marketing, Regional Marketing, ABX/Campaign Execution, Field Enablement, GTM Operations, Product Management, Revenue, Pricing, and Customer Success to ensure Seeq's offerings reach market with clarity, rigor, and measurable impact.
Key Responsibilities:
**Product Marketing Leadership**: Own product marketing strategy for Seeq's portfolio, including positioning, messaging, audience narratives, and value articulation. Translate product direction and market needs into clear market-facing narratives. Develop and maintain core messaging frameworks, differentiated positioning, competitive narratives, and proof points. Partner with Industries and Whole Offer Management to ensure market problems and buyer needs inform product roadmap and offer narratives. Support pricing, packaging, and offer commercialization with messaging and launch inputs.
**Launch and Program Management**: Lead planning and orchestration of major go-to-market programs, launches, portfolio initiatives, and cross-functional milestones. Own Campaign Program Management as a core function, ensuring integrated planning across Product Marketing, Partner Marketing, Regional Marketing, ABX/Campaign Execution, Enablement, and Operations. Build and manage the source of truth for launch timelines, dependencies, decision points, readiness criteria, and stakeholder accountability. Establish standard launch and program frameworks, workback plans, governance routines, and post-launch retrospectives.
**Messaging, Narrative, and Asset Governance**: Own development and quality of core GTM assets, including portfolio decks, launch narratives, solution messaging, buyer-facing stories, and value-based content. Ensure consistency across portfolio-level, product-level, and campaign-level messaging. Partner with Field Enablement and Revenue teams to translate product narratives into usable field materials, seller plays, and launch-ready assets. Maintain messaging discipline across products, offers, industries, and growth motions.
**Cross-Functional GTM Alignment**: Partner with Senior Director of Go To Market to translate strategic priorities into coordinated execution roadmap. Work closely with Partner Marketing, Regional Marketing, and ABX/Campaign Execution leaders. Partner with Group Manager of Industries and Industry leaders to incorporate industry context and vertical proof points. Work with Marketing Analytics and AI GTM leaders to improve program visibility and operating efficiency. Partner with Product Management, Sales, Customer Success, Enablement, and Partner teams to align launch readiness and market feedback loops.
**Team Leadership and Operating Rhythm**: Lead and develop a high-performing team across Product Marketing and Campaign Program Management. Set clear goals, operating rhythms, prioritization rules, and development expectations. Create a disciplined planning cadence that improves launch quality and increases throughput. Engage with Marketing Operations and AI GTM Engineering to execute AI-First work processes. Coach team members to operate with high standards for clarity, accountability, collaboration, and business impact. Contribute to organizational design and talent development as GTM model scales.
**Requirements**:
- 8+ years of experience in B2B SaaS, industrial software, or similarly complex GTM environment, with significant experience in product marketing, program management, or go-to-market leadership
- Experience in industrial verticals such as Oil & Gas, Chemicals, Pharma, Power & Utilities, Mining, Metals, and Materials, or similarly complex B2B domains
- Proven track record of leading product marketing and launch initiatives from strategy through execution
- Strong experience building positioning, messaging, audience narratives, and launch frameworks for technical or enterprise offerings
- Demonstrated ability to run cross-functional programs with multiple stakeholders, dependencies, and deadlines
- Experience partnering across Product, Sales, Customer Success, Revenue Operations, and Marketing functions
- Strong people leadership skills, including experience managing and developing high-performing individual contributors and/or managers
- Strong executive communication skills, including ability to synthesize complexity into clear recommendations, plans, and narratives
**Preferred**:
- Experience supporting whole offers, portfolio marketing, or solution-level commercialization
- Familiarity with ABX, partner marketing, and regional marketing operating models
- Experience with AI-enabled GTM workflows, content systems, and launch/program management tools
- Familiarity with Seeq's market context, including analytics, industrial applications, AI, and Decision Intelligence-related themes
