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Illumio is the leader in ransomware and breach containment, powered by the Illumio AI Security Graph. The company's breach containment platform identifies and contains threats across hybrid multi-cloud environments, recognized as a Leader in the Forrester Wave for Microsegmentation.
As Director, Product Marketing, Ecosystems & Growth, you will lead both the alliance-led and product-led growth disciplines as a unified strategy. You will manage a team of three: a Product Marketing Manager driving strategic technology and cloud alliances, a Product Marketing Manager driving Growth/PLG trial and marketplace experience, and a Technical Marketing Manager. You report to the Head of Product Marketing and represent Ecosystems & Growth in cross-functional and executive planning.
Key responsibilities include:
- Setting strategic direction for Illumio's Ecosystems & Growth practice, unifying alliance-led and product-led growth motions into a coherent plan for accelerating pipeline and customer time-to-value
- Architecting and building product demos that prove Illumio's value to partners, prospects, and the field — for joint alliance integrations, Trial and Marketplace experiences, and major launches
- Owning joint messaging, positioning, and value propositions for key technology and cloud partners, ensuring partner campaigns, co-sell enablement, and joint launches land with impact
- Directing the strategy for Web Trial and Marketplace experience — journeys, landing pages, nurtures, and trial assets that convert prospects into active users
- Leading, coaching, and growing a team of three product marketers across alliance and growth disciplines
- Acting as the senior marketing voice to Business Development, Partner Sales, Product Management, and the Office of the CTO
- Building and directing integrated GTM plans that generate demand and pipeline through both alliance channels and PLG motions
- Ensuring every major product launch has both an alliance/partner motion and a Trial/Marketplace motion built in from the start
- Staying ahead of partner ecosystem trends, PLG best practices, and competitive landscape
This role serves as the technical arm of product marketing. You are personally credible in front of a technical audience, comfortable architecting and building compelling product demos yourself, and able to step in and own technical proof points for launches, partner integrations, or Trial experiences.
Requirements:
- Hands-on technical depth (required, not preferred): you have personally built product demos yourself, not just briefed someone else to build them, and can speak credibly to a technical buyer or a partner's engineering team. Candidates without direct, hands-on demo-building experience will not be considered for this role.
- 8+ years of product marketing experience in enterprise security, cloud, or infrastructure software, including at least 3 years leading and developing marketers directly
- Proven success setting strategic goals for a marketing function and translating them into operational plans that a team executes against
- Track record building technology alliance/partner marketing programs, PLG or trial-led growth motions, or both
- Demonstrated ability to build and maintain relationships with key industry and technology partners
- Strong storytelling, positioning, and messaging skills — able to translate complex technology and integrations into differentiated, customer-facing value
- Exceptional cross-functional leadership: comfortable driving alignment across Marketing, Product, Sales, Business Development, and executive stakeholders
- Comfortable setting and tracking KPIs for alliance and growth marketing programs, and adjusting strategy based on data
- Excellent written and verbal communication, including the ability to influence and guide senior executives
- Ability to manage competing priorities across two distinct disciplines — partner marketing and growth/PLG — with a deadline focus
- Can independently architect, build, and demo a working product environment for Illumio's platform, a partner integration, or a Trial/Marketplace flow
- Understands the technical fundamentals of Zero Trust, microsegmentation, and hybrid/multi-cloud environments well enough to build demos that hold up under technical questioning
- Comfortable acting as the technical arm of product marketing: the person Sales, Solutions Engineering, and partners call when a demo needs to be built, fixed, or leveled up under a deadline
- Able to translate a product or partner integration's technical capability into a demo narrative that lands with both technical and business buyers
- Works closely with Product Management and Engineering to keep demo environments current as the platform evolves
- Demonstrates an "AI-first" mindset: uses AI tools daily to improve the speed, quality, and reach of your own work, and sets that same expectation for your team
- Hands-on fluency with generative AI tools such as Claude, ChatGPT, and Microsoft Copilot for research, content drafting, competitive analysis, and positioning work
- Working understanding of how AI fits into the marketing and sales systems your team touches — including tools like Marketo, Salesforce, Pendo, 6sense, and Highspot
- Comfortable evaluating and piloting new AI tools and making a clear-eyed build, buy, or adopt call for the team
- Understands the basics of responsible AI use and coaches the team to the same standard
Bonus points:
- Experience working with or marketing to public cloud or hybrid cloud environments (AWS, Azure, GCP)
- Familiarity with Zero Trust, segmentation, or breach containment strategies
- MBA or advanced degree in Marketing, Business, or a technical field
