SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Keyfactor is the leader in trust infrastructure for AI and machines, helping enterprises and government agencies manage cryptographic identities that safeguard digital interactions. The company is seeking a Director of Product Marketing to shape product strategy and drive market success of its solutions.
Reporting to the VP of Product & Customer Marketing, you will lead and develop a team of product marketers and serve as a strategic partner to Product and GTM leadership. You will bring customer, market, competitive, and commercial insight into key decisions, sharpen Keyfactor's differentiation, and strengthen how solutions are positioned within the Keyfactor Trust Control Plane.
Key responsibilities include:
- Shape strategy for core solutions, defining priority buyers, use cases, market requirements, growth opportunities, and success metrics
- Partner with Product leadership throughout the development lifecycle, using customer research and market evidence to influence roadmap priorities
- Maintain deep fluency in competitive landscape, market shifts, technology trends, and regulatory changes; translate into positioning and go-to-market decisions
- Develop differentiated positioning and messaging that makes complex technical capabilities relevant to enterprise buyers
- Lead go-to-market strategy for new products, capabilities, and offers, including validation, pricing input, launch planning, field readiness, and post-launch optimization
- Drive field readiness, equipping Sales and partners to lead outcome-based conversations and navigate complex enterprise buying processes
- Monitor pipeline, adoption, win rates, launch performance, and competitive outcomes; identify barriers and recommend improvements
- Build and develop a high-performing product marketing team with strong customer orientation and commercial judgment
This role is ideal for a leader who moves fluently between customer conversations, product and business strategy, technical subject matter, and commercial execution.
Requirements:
- 8+ years of experience in B2B enterprise product marketing, including leadership responsibility for complex, highly technical, or multi-product solutions
- Demonstrated ability to influence product strategy and roadmap decisions through customer insight, market evidence, competitive intelligence, and commercial judgment
- Proven success translating technical capabilities into differentiated positioning and leading go-to-market strategy from validation through launch, adoption, and optimization
- Strong business acumen and experience in sales-led enterprise environments, using pipeline, adoption, win-loss, and market data to assess performance
- Track record of building and developing high-performing product marketing teams and increasing the strategic impact of the function
- Strong cross-functional leadership skills with ability to align Product, Sales, Marketing, and Customer Success and drive decisions without direct authority
- Exceptional research, writing, communication, and presentation skills
- Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software category is a significant advantage
- Must be legally authorized to work in the United States
