SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Delinea is seeking a Director of Product Marketing to own the product story for its identity security platform across three business units: AI, Workforce, and Workload. Reporting to the Chief Product Officer, you will develop and maintain the platform narrative, competitive positioning, and messaging architecture that guides marketing, sales, and field teams.
Key responsibilities include:
**Platform Narrative & Positioning**: Own the platform messaging architecture as the single named approver. Define category definitions, platform claims, shared proof points, and the hierarchy connecting AI security, PAM, runtime authorization, identity governance, and the StrongDM and Fastpath portfolios into a cohesive story. Create platform-level value propositions for key personas (CISO, IAM leader, security architect, platform engineering) that business units can specialize rather than restate. Serve as final reviewer on message fidelity for launches, analyst briefings, the annual Identity Security Report, and flagship campaigns.
**Product Messaging, Positioning & Naming**: Maintain consistency across business unit messaging on four core elements: category definition, platform claim, shared proof points and metrics, and competitive positioning against named competitors. Own product and portfolio naming to reinforce the architecture. Maintain messaging frameworks that differentiate across human identity, non-human identity, and AI.
**Field Enablement**: Own the substance and quality bar for platform-level enablement, including core narrative curriculum, competitive plays, and objection handling. Certify field readiness before tier-one launches and maintain certification cadence. Arm demand generation, field marketing, and content teams with narrative, proof points, and guardrails.
**Practice Leadership**: Set the standard of excellence for product marketing across Delinea—craft bar, leveling, career framework, onboarding, playbooks, and review cadence. Participate in PMM hiring and leveling decisions. Chair recurring product marketing council across business units, marketing, and sales to resolve narrative conflicts. Coach PMMs and product managers on messaging craft.
**Competitive Intelligence & Analyst Relations**: Lead and grow the competitive intelligence function with continuous programs rather than ad hoc battlecards. Build one framework and single source of truth for competitive positioning. Scale from one analyst to two to three as the practice grows.
Delinea is a pioneer in securing human and machine identities through intelligent, centralized authorization. The platform applies AI-powered intelligence across the entire identity lifecycle—cloud and traditional infrastructure, data, SaaS applications, and AI. The company delivers deployment in weeks, 90% fewer resources to manage than competitors, and 99.995% uptime. Backed by TPG, Delinea values diversity, innovation, and a culture of respect and fairness.
