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Chrono24 is the world's leading online marketplace for luxury watches, with over 20 years of market experience. The US is one of Chrono24's largest and most strategically important markets, and the organization is entering an ambitious growth phase. You will be hired as Director of US Marketing to lead this expansion effort.
In this senior, highly entrepreneurial role, you will own the development and execution of Chrono24's integrated US marketing strategy. You will set the direction for US marketing while remaining hands-on and directly involved in key initiatives, investment decisions, and opportunities. You will serve as the senior marketing leader for the US, translating market and commercial objectives into a cohesive marketing strategy across the full customer journey.
You will lead marketing areas managed directly within the US organization while also shaping US strategy and priorities across capabilities shared with or supported by global teams. Your success depends on what you directly own and your ability to bring together local, global, and external capabilities around a clear US market strategy and shared business outcomes.
Key responsibilities include: developing and driving a comprehensive marketing strategy aligned with US growth objectives and global brand strategy; increasing awareness, consideration, cultural relevance, and trust among watch enthusiasts and luxury watch buyers; shaping the US approach to customer acquisition, engagement, conversion, retention, and lifetime value; serving as the senior US business partner to global teams responsible for paid media, CRM, lifecycle marketing, affiliates, and product marketing; identifying and acting on US-specific consumer, commercial, and cultural opportunities through locally relevant campaigns, content, social, partnerships, creator programs, and events; leading US PR and communications to strengthen presence across watch, luxury, business, lifestyle, and cultural media; building meaningful relationships with collectors, enthusiasts, watch clubs, dealers, brands, and media; partnering with the US Supply organization to support dealer acquisition and inventory growth; developing deep understanding of US customers, competitors, and cultural trends to influence broader company priorities; establishing clear KPIs and managing relevant US marketing budgets and agency relationships; and building a high-performing US marketing organization with access to required capabilities and resources.
This role reports to the VP/GM, Americas and is a key member of the US leadership team.
REQUIREMENTS:
- 12+ years of progressive marketing experience, including meaningful experience in senior marketing leadership roles with responsibility for strategy, business performance, teams, and significant marketing investment within the US market
- Demonstrated success developing and executing integrated marketing strategies for a premium, luxury, lifestyle, marketplace, technology, or consumer brand
- Broad, full-funnel marketing experience with strong fluency across brand building and consumer growth, and understanding of how performance marketing, CRM, lifecycle marketing, product marketing, content, social, PR, partnerships, and experiential marketing work together
- Strong commercial and analytical mindset, with ability to connect marketing activity to customer acquisition, engagement, conversion, retention, and broader business performance while balancing near-term growth with long-term brand equity
- Strong understanding of the US consumer landscape and experience building brands that combine cultural relevance with measurable commercial growth
- Demonstrated success operating within a global or matrixed organization, with ability to establish market priorities, influence functional teams, and drive shared outcomes without relying solely on direct reporting relationships
- Experience managing meaningful marketing budgets, agency and external partner relationships, and investment decisions across multiple channels and initiatives
- Strong leadership skills with experience building, developing, and managing high-performing teams
- Exceptional communication, presentation, and stakeholder-management skills, including experience working directly with senior executives
- Entrepreneurial, hands-on approach and comfort operating in an environment where organization, operating model, and playbook continue to evolve
NICE-TO-HAVE:
- Experience leading or overseeing a broad consumer marketing organization spanning both brand and growth/performance disciplines
- Experience within luxury watches, jewelry, fashion, automotive, collectibles, hospitality, or another passion-led premium consumer category
- Experience with a two-sided marketplace, e-commerce platform, or digitally native consumer business
- Experience working across centralized and regional marketing models
- Existing relationships across US luxury, media, entertainment, creator, cultural, or collector communities
- Personal interest in watches, collecting, luxury, design, or broader culture surrounding the category
