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Pattern is a fast-growing ecommerce acceleration platform that uses proprietary technology and AI to optimize and automate growth across 60+ global marketplaces for hundreds of global brands. The company leverages 66+ trillion data points and sophisticated machine learning to manage advertising, content, logistics, pricing, forecasting, and customer service.
As Director of TikTok Shop - Brand Management, you will lead a strategic division focused on enterprise brand success on TikTok Shop. You will directly manage Associate Directors who oversee teams of Account Managers, setting operational standards and driving talent development. Reporting to the VP of Social Commerce, you will collaborate with the Head of Accounts for TikTok Shop to align commercial targets, team structures, and market-expansion initiatives.
Key responsibilities include:
- Organizational Leadership: Manage and mentor Associate Directors while maintaining indirect leadership over their Account Manager teams. Establish performance metrics and oversee talent development.
- Strategic Partnership: Work closely with senior leadership to align top-level commercial targets and market-expansion strategies.
- Executive Brand Ownership: Lead executive-level client strategy and serve as primary escalation point for high-value enterprise brands, translating marketplace insights into long-term growth playbooks.
- P&L Accountability: Own total portfolio GMV, retention, and revenue expansion across all accounts in your pod, ensuring team members exceed brand KPIs.
- Cross-Functional Influence: Partner with Product, Engineering, Creator Operations, and Marketing to influence the Pattern Creators software roadmap based on enterprise client feedback and social commerce trends.
- Thought Leadership: Stay ahead of TikTok Shop algorithm changes, feature releases, and live shopping ecosystems to keep Pattern at the cutting edge of social commerce.
In your first 30 days, you will complete 1:1s with direct reports and review high-priority enterprise brand strategies. By day 60, you will optimize account management frameworks and establish direct executive touchpoints with flagship brand partners. By day 90, you will deliver a comprehensive multi-quarter strategy for scaling TikTok Shop operations, team bandwidth, and client performance benchmarks.
You will work in an executive-level pod defined by data-driven strategy, innovation, and accountable leadership. The team collaborates regularly with Marketplace Operations Specialists, Creator Alignment Managers, and Product teams.
Pattern values game changers who innovate and improve processes, data fanatics who solve problems through insights, partner-obsessed individuals who exceed expectations, and team doers who take initiative and hold themselves accountable.
REQUIREMENTS:
- 8-10+ years of progressive experience in e-commerce, marketplace management, digital strategy, or agency environments, with proven history of scaling multi-tiered teams (managing managers).
- Direct TikTok Shop experience required, with flexibility on category background depending on team needs; must have direct brand-side experience.
- Deep operational expertise in TikTok Shop, social commerce ecosystems, affiliate networks, and creator-led commerce models.
- Experience managing high-value client portfolios and interfacing directly with C-suite and VP-level brand stakeholders.
- Strong financial acumen with demonstrated experience driving portfolio-level P&L growth, staffing retention models, and client expansion strategies.
- Executive-level communication and leadership skills with track record of building collaborative, data-driven team cultures.
- MBA preferred.
