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Salary: USD 180,000 - 220,000 / annual
Via is seeking a Director of Strategy & Operations to lead the West Coast regional operations. This is a significant P&L leadership role with responsibility for setting and executing regional operating strategy while ensuring safe, reliable, high-quality service across a fast-growing portfolio.
You will start by directly managing Field Operations Managers and quickly scale to oversee General Managers and Operations Managers. The West region is in high-growth mode, launching new markets, expanding existing contracts, and introducing new service types.
Key responsibilities include:
Regional Leadership & People Management: Lead, coach, and develop a regional team with clear expectations and accountability. Build leadership depth through hiring, promotion, and performance management. Foster a culture of safety, compliance, operational excellence, and partner trust.
P&L and Performance Ownership: Own regional P&L outcomes in partnership with Finance, including revenue hours/rides, cost per ride, labor productivity, and margin improvement. Set regional targets and drive accountability on service reliability, on-time performance, seat availability, safety, driver staffing, vehicle readiness, and customer experience. Drive root-cause problem solving on underperforming markets and partner on annual/quarterly operating plans and staffing models.
Regional Strategy & Growth: Translate regional priorities into actionable market strategies. Lead the region through new service types and operating models. Prioritize resources across markets during launch surges and staffing constraints. Represent Operations in cross-functional strategy discussions.
Partner & Stakeholder Management: Serve as a senior operational counterpart to transit agency leadership. Build trust through transparent performance reporting and proactive communication. Navigate complex regulatory and contractual environments.
Cross-Functional Leadership: Partner with Commercial, Enablement, Service Design, Safety, Fleet, HR, and Finance to align operational capacity with growth and product roadmap. Influence technology and process adoption to improve efficiency and visibility.
Required qualifications: 10+ years of operational leadership experience, ideally with P&L responsibility. Proven track record in high-growth or transformation environments, scaling teams, launching new lines of business, or integrating acquisitions. Strong interpersonal and communication skills. Analytical problem-solving abilities. Comfort in fast-paced environments with ambiguity. Operational fluency in people-intensive, regulated, 24/7 businesses. Bachelor's degree. Willingness to travel 25% across West Coast, higher during launches.
