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Casa is the leading provider of Bitcoin self-custody solutions, combining security expertise, human-focused design, and exceptional customer service. This Director of Sales role owns the full sales motion across institutional, retail, and financial service segments.
You will build and execute a segmented sales strategy driving revenue and adoption across Enterprise, Business, and Private Client segments. Responsibilities include owning outbound targeting, revenue forecasting, quota setting, and team KPIs across B2B and B2C channels. You'll recruit and lead a sales team built to hit both inbound and outbound goals, keeping playbooks current across lead types: fast-response inbound, multi-touch outbound sequences, and account management in partnership with Customer Success.
Key execution areas include continuously improving lead management, call running, follow-up, and closing processes. You'll standardize lead routing and qualification criteria in HubSpot, build reporting dashboards and enablement resources, and own pipeline accuracy for leadership and board reporting. You'll also work with Business Development and Partnerships to identify co-selling opportunities with banks, tax providers, estate planners, and OTC desks, and experiment with new channels including conferences, Bitcoin meetups, treasury campaigns, and referral programs.
You bring meaningful Bitcoin experience and understand self-custody deeply enough to speak credibly with institutional clients. You've proven experience leading sales teams through hiring, development, and accountability. You own revenue numbers naturally—forecasting, quota setting, and pipeline management are second nature. You're a systems thinker who creates processes, comfortable selling complex products requiring education, and experienced selling into multiple segments (SMB, enterprise, high-net-worth, institutional) with the ability to adjust approach. You're AI-native in your workflow and excited to build a team that operates the same way. Strong written and verbal communication skills allow you to explain multi-sig to a CFO or a first-time bitcoiner equally well.
