SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
ROLLER is a global SaaS platform operating across 30+ countries, powering ticketing, point of sale, self-service, memberships, kiosks, and digital waivers for the leisure and attractions industry. The company serves millions of real-world experiences and is backed by a team of 300+ employees.
As Director of Product Marketing, you will lead ROLLER's Core and Field Product Marketing teams and serve as the voice of the market. Your core responsibilities include:
**Market Intelligence & Strategy:**
Build and maintain a continuous market intelligence system using customer calls, win-loss analysis, disqualification data, product usage, competitive research, and sales feedback. Define and maintain segmentation, ideal customer profiles, buyer personas, priority use cases, and competitive landscape analysis. Develop differentiated positioning, messaging, and market points of view that explain industry direction and ROLLER's unique value proposition.
**Product & Go-to-Market Leadership:**
Partner with Product and Engineering from problem validation through launch and post-launch learning, providing evidence-based insights that influence product strategy and roadmap decisions. Lead go-to-market and adoption strategy for new products, ensuring launches generate pipeline, support sales conversion, and drive measurable commercial outcomes. Interpret usage, adoption, and customer feedback signals with Customer Success, Training & Enablement, and Pricing teams.
**Cross-Functional Enablement:**
Equip Sales, Demand Generation, Corporate Marketing, and Customer Success with messaging, competitive guidance, demos, proof points, and objection handling. Establish clear ownership, priorities, operating rhythms, and standards for impact across your teams.
**Measurement & Impact:**
Measure PMM impact through pipeline creation and influence, launch performance, win rates, product adoption, competitive performance, sales confidence, and revenue outcomes.
**Requirements:**
- Deep product marketing expertise across market insight, segmentation, positioning, messaging, launches, enablement, competitive intelligence, pricing, packaging, and adoption
- Proven experience leading and developing high-performing core and Field Product Marketing teams
- Strong instinct to stay close to the market and product, including significant time on customer, prospect, renewal, and sales calls
- Strong command of qualitative and quantitative research methods: customer interviews, win-loss analysis, disqualification data, product usage, pricing research, and competitive analysis
- Experience building repeatable systems that turn fragmented market signals into clear product, go-to-market, and commercial decisions
- Strong understanding of the new product introduction process and PMM's role from discovery through post-launch learning
- Track record of bringing products to market successfully and driving measurable pipeline, adoption, and revenue impact
- Exceptional ability to translate complex products, market dynamics, and customer needs into simple, differentiated, commercially useful narratives
- Strong commercial judgment and clear understanding of how buyers evaluate alternatives, perceive value, manage risk, and make purchasing decisions
- Exceptional product demonstration skills with ability to translate complex capabilities into clear, compelling demos
- Ability to influence Product, Sales, Customer Success, Training & Enablement, Finance, and Marketing through evidence, clarity, and credibility
- Strong analytical curiosity, operating discipline, and confidence to challenge assumptions when market evidence warrants
