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Exiger is an AI-native platform for supply chain and procurement automation, serving 550+ global customers including 150 Fortune 500 companies and 80+ government and defense organizations. The company recently launched 1EXIGER.AI, an autonomous agentic execution layer that extends its established portfolio.
The Director of Product Marketing will define how the market understands 1EXIGER.AI and designated portfolio priorities. This role owns positioning, product narrative, launch marketing, and analyst relations, combining strategic direction with hands-on execution to make customer value clear and equip Marketing and Sales with consistent messaging.
Key responsibilities include:
- Lead product marketing strategy for 1EXIGER.AI and portfolio priorities, translating product and solution priorities into differentiated positioning, messaging, and market-facing programs
- Partner with Product Market Leadership, Product Management, and subject-matter experts to translate use cases, customer outcomes, and technical differentiation into go-to-market assets
- Apply market, competitive, and industry analyst research to sharpen differentiation; lead analyst relations including briefings and submissions
- Lead the marketing workstream for product and solution launches, aligning on target audiences, use cases, readiness, messaging, and commercial objectives
- Independently build AI tools, interactive demos, rapid prototypes, and automated workflows to demonstrate customer value and strengthen competitive differentiation; partner with Engineering as needed
- Partner across Marketing to maintain consistent product narrative across campaigns, web content, thought leadership, customer marketing, and demand generation
- Support Sales Enablement with current messaging, demo narratives, proof points, and product expertise
- Measure message effectiveness, market engagement, launch performance, sales content adoption, pipeline contribution, analyst engagement, and revenue influence
- Manage and develop a direct report (if applicable) while remaining a hands-on contributor
Success means customers, prospects, and analysts understand how 1EXIGER.AI extends Exiger's portfolio and what differentiates it; major launches have agreed audiences, messages, and measurable market response; Marketing and Sales use consistent, current product messaging and demo narratives; and Product Marketing makes measurable contribution to pipeline quality and revenue influence.
Reports to: Vice President, Demand Generation
People Management: May manage one direct report
REQUIREMENTS:
- 8+ years of B2B product marketing experience, including ownership of strategy for complex enterprise software, data, or AI products
- Track record of translating sophisticated capabilities into differentiated positioning and clear customer value tied to real workflows
- Hands-on technical skills and demonstrated ability to build tools, demos, prototypes, or automated workflows independently, with sound judgment about when to involve Engineering
- Success leading major product or platform launches across Product, Marketing, Sales, Customer Success, and Sales Enablement
- Strong command of integrated marketing, with ability to translate product priorities into campaigns, thought leadership, customer communications, and launch programs
- Product fluency and judgment to provide Sales Enablement with clear messaging, proof points, and subject-matter expertise
- Experience in industry analyst relations, including briefings, submissions, supporting evidence, and executive preparation
- Exceptional writing and editing skills, technical fluency, and ability to make complex ideas clear without oversimplifying
- Commercial judgment, cross-functional leadership, and disciplined approach to measuring launch performance, pipeline contribution, analyst engagement, and revenue influence
- People management or coaching experience and commitment to hands-on execution
- Must be legally authorized to work in the United States on a permanent basis without current or future sponsorship from Exiger
NICE TO HAVE:
- Experience in supply chain, procurement, third-party risk, regulatory compliance, cybersecurity, or enterprise risk management
- Experience with commercial enterprises and government or other highly regulated organizations
- Familiarity with agentic AI, data platforms, decision intelligence, or complex workflow products
- Experience defining or reshaping a software category at an established company
- Direct experience working with Gartner or other major industry analyst firms