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Salary: USD 220,000 - 250,000 / annual
Zeta Global (NYSE: ZETA) is an AI-powered marketing cloud that helps enterprise marketers acquire, grow, and retain customers more efficiently. The company unifies identity, intelligence, and omnichannel activation through the Zeta Marketing Platform (ZMP), powered by one of the industry's largest proprietary consumer databases and AI capabilities.
The Director of Product Management for ZX leads product strategy and delivery for Zeta's customer acquisition business unit. This is a director-level role responsible for turning client and team needs into a clear product vision, roadmap, and priorities. You will work closely with Product, Engineering, Data Cloud, and business unit leadership to bring solutions to market.
Key responsibilities include:
- Own the ZX product vision and roadmap, defining strategy that reflects client needs, business priorities, and Zeta's broader platform direction. Set priorities, articulate tradeoffs, and measure impact.
- Connect the business unit with Product and Engineering, serving as the product lead for ZX. Translate business opportunities and operational needs into clear requirements and delivery plans.
- Build on Zeta's core capabilities (identity, data, AI, activation, measurement) and apply them to ZX use cases. Determine when to configure, extend, or develop new product experiences.
- Lead the email acquisition product experience with strong command of email acquisition and ESP ecosystems. Shape products and integrations supporting audience targeting, deliverability, campaign execution, optimization, and measurement at scale.
- Scale solutions across One Zeta by identifying common needs across business units and championing shared components and reusable approaches.
- Understand customers and the acquisition workflow by working with ZX leadership, client teams, Sales, and customers to inform product decisions.
- Drive execution and adoption by aligning stakeholders around scope, milestones, dependencies, and success measures. Partner with GTM and client-facing teams on launches and enablement.
The role requires both ownership of ZX's distinct needs and commitment to building One Zeta. You will identify where Zeta's core platform can serve acquisition use cases, adapt capabilities to ZX workflows, and help turn successful solutions into reusable products. The ideal candidate combines strong product judgment, technical fluency, commercial understanding, and the ability to lead through cross-functional partnerships.
QUALIFICATIONS:
- Significant product management experience, including ownership of a roadmap and delivery across multiple teams
- Experience with advertising technology, customer acquisition, marketing technology, or related data-driven product areas
- Deep understanding of email as an acquisition channel, including ESP platforms and integrations, audience and identity resolution, deliverability, campaign orchestration, and performance measurement
- Ability to translate commercial and customer needs into scalable product decisions and clear requirements for engineering teams
- Strong understanding of how data, identity, activation, and measurement work together in a marketing workflow
- Track record of influencing teams across business units and central platform organizations without relying on direct authority
- Sound judgment about when to tailor a product to a business need and when to invest in a shared capability
- Clear communication with technical, commercial, and executive stakeholders
