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Salary: USD 183,000 - 323,000 / annual
Ethos is a life insurance technology company transforming how consumers, agents, and carriers buy, sell, and underwrite life insurance. The company offers instant, accessible products with no medical exams required, democratizing access to life insurance protection.
As Director of Product Design, you will lead design strategy and execution across Ethos's core business and emerging product portfolio. You'll own the complete customer journey from landing page through policy activation and beyond, while also shaping entirely new product experiences.
Key responsibilities include:
• Lead design for the core conversion funnel (landing experiences, application flows, underwriting, checkout, onboarding, policy management)
• Build, mentor, and grow a small team of product designers, raising the bar for design practice across systems, accessibility, decision-making, experimentation, and research integration
• Collaborate cross-functionally with Product, Engineering, Research, Marketing, and Brand to deliver cohesive experiences that drive conversion and retention
• Partner with adjacent design functions (Performance Creative, Brand) to create consistent journeys across growth and product surfaces
• Foster an environment of excellence where team members can do their best work and grow professionally
You'll combine strategic vision with hands-on design excellence, championing intentional user experiences, compelling storytelling, and measurable business impact. Your work will help make Ethos the most trusted and user-friendly life insurance experience available.
Required qualifications: 10+ years of product design (UX) experience with several years leading multi-person design teams. Proven ability to design complex, decision-heavy B2C journeys in fintech, healthtech, or insurtech. Strong understanding of conversion optimization and behavior design. Demonstrated ability to turn ambiguity into clarity through elegant information architecture and flows. Excellent team and stakeholder communication skills with a track record of positive impact on product quality and design culture. Portfolio showcasing strong visual, interaction design, and storytelling craft with compelling business impact.
