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Director of Product

Seated - New York, NY, United States - In-office - posted 2026-10-16

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Salary: USD 200,000 - 250,000 / annual

Seated is a restaurant marketplace connecting thousands of restaurants with millions of diners through demand-driven pricing and rewards. The company helps restaurants fill empty tables, reach new guests, increase visit frequency, and drive profitable revenue. Billions in restaurant spend have flowed through Seated, with hundreds of millions in rewards paid to consumers. Seated operates across 20+ U.S. markets and is expanding nationally. You will serve as Seated's first dedicated Product leader, reporting directly to the CEO. This is a highly hands-on role owning product strategy and execution across both consumer and restaurant businesses. You'll work directly with the SVP of Engineering and a lean engineering team to drive the full product lifecycle from customer discovery and data analysis through requirements, prioritization, testing, and launch. Key responsibilities include: owning product strategy, roadmap, and execution in partnership with CEO and Engineering; identifying, evaluating, and validating new product opportunities for growth; leading product discovery, customer research, experimentation, and business-case development; exploring opportunities across consumer marketplace expansion, restaurant software, AI, and adjacent products; driving improvements to critical product infrastructure including merchant identification and transaction recognition; partnering with Engineering to define requirements, evaluate technical tradeoffs, prioritize initiatives, and deliver high-quality products; serving as primary Product owner from discovery through development, launch, and iteration; identifying and executing product-led growth opportunities across acquisition, engagement, retention, and monetization; establishing lightweight product processes including roadmap planning, requirements documentation, prioritization frameworks, and success metrics; translating business objectives, customer insights, and data into clear product priorities and measurable outcomes; developing deep understanding of consumer behavior, restaurant operator needs, unit economics, and marketplace dynamics; and helping shape the future Product function as Seated grows. This role requires bringing structure to product decision-making in an environment without established product processes or large team. You'll build a focused roadmap and establish the foundation for a scalable Product function. REQUIREMENTS: - 7+ years of product management experience with demonstrated ownership of products from discovery through launch and iteration - Experience building and shipping products in a startup or high-growth technology company - Strong consumer product instincts, ideally developed within a marketplace or consumer technology business - Track record of personally building and launching products, not simply overseeing product development - Experience identifying, evaluating, and validating zero-to-one product opportunities - Strong analytical ability and comfort using data, customer insights, and business metrics to make product decisions - Technical fluency and ability to work closely with Engineering on complex product, infrastructure, and platform challenges - Strong understanding of growth, acquisition, retention, monetization, and marketplace dynamics - Ability to independently drive product initiatives and make thoughtful tradeoffs with limited resources - Strong communication skills, high ownership, low ego, and sound product judgment PREFERRED EXPERIENCE: - Experience as an early or first Product hire, establishing product processes and practices from scratch - Experience at a consumer marketplace such as food delivery, mobility, travel, local commerce, or another two-sided marketplace - Experience driving product-led growth initiatives - Experience spanning both consumer and B2B/merchant products - Experience in restaurant technology, hospitality, local commerce, or SMB software - Experience with fintech, payments, card-linked offers, transaction data, merchant identification, or related infrastructure - Experience building AI-enabled products - Experience working directly with founders or executive leadership to shape product direction

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