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Zania is building agentic AI for Governance, Risk, and Compliance (GRC), disrupting a legacy-dominated industry with intelligent agents that automate complex risk and compliance workflows. The company has achieved exceptional product-market fit, raised $18M in Series A funding led by NEA (with Anthropic and Menlo Ventures), and is experiencing 10x ARR growth. Customers include FAANG companies, Big 4 firms, and top enterprises.
As Director of Marketing, you will own how enterprise security and risk leaders discover and choose Zania. This is a hands-on, player-coach role where you set strategy and personally build the marketing engine. You will define Zania's positioning in agentic GRC, establish it as the clear leader against legacy incumbents, and partner directly with founders and sales.
Key responsibilities include:
- Owning the category narrative and positioning for agentic GRC across security questionnaires, third-party risk, audits, and compliance programs, targeting CISOs, Chief Risk Officers, and Heads of GRC
- Building the pipeline engine: setting marketing plans and targets, owning marketing-sourced and influenced pipeline for enterprise and Fortune 500 accounts
- Launching new agent capabilities through crisp positioning, customer stories, competitive analysis, and sales enablement
- Building executive and community programs: CISO dinners, roundtables, analyst relations, and presence at RSA, Black Hat, Gartner Security & Risk, and ISACA events
- Hiring and developing a small, high-output team (growth, content, design) and managing agency/freelance partners
- Owning the marketing stack and reporting to track CAC by channel and optimize spend
Representative projects include launching new Zania agents with CISO-facing campaigns and measuring pipeline impact within 60 days, rebuilding the website and core narrative to differentiate agentic GRC from compliance automation, and designing an executive event series for Fortune 500 CISOs in the Bay Area and New York.
You will work with a world-class team including AI and security leaders from Airbnb, Microsoft, Bain & Company, Deloitte, PwC, Brex, and Instacart.
REQUIREMENTS:
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent practical experience
- 8+ years of B2B marketing experience, including 3+ years leading a marketing function or team at a high-growth SaaS company
- Experience marketing to enterprise security, risk, compliance, or IT buyers (cybersecurity, GRC, or adjacent enterprise infrastructure)
- Proven track record of building marketing programs that generated measurable enterprise pipeline and revenue
- Exceptional written and verbal communication skills, with ability to present to executive audiences
NICE TO HAVE:
- Experience at a cybersecurity or GRC company from early stage through Series B/C
- Experience positioning an AI-native product against established incumbents
- Existing relationships with security analysts, media, or CISO communities
- Familiarity with HubSpot, Salesforce, LinkedIn Campaign Manager, and ABM platforms
