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Salary: USD 160,000 - 190,000 / annual
Parsley Health is rebuilding primary care around root-cause, whole-person medicine. The company operates a mostly virtual medical practice with care available nationwide, recently expanding in-network access. You will join as Director of Marketing, reporting to the SVP of Marketing, and own Parsley's full growth engine with the goal of acquiring members efficiently. This is a high-visibility role responsible for driving acquisition while ensuring brand investment translates to measurable conversion, CAC, and LTV improvements.
You will lead a team of in-house specialists, agencies, and contractors across multiple areas:
**Growth Channels:** Own paid media (the primary acquisition channel), SEO, lifecycle marketing, and affiliate programs. You'll set strategy, allocate budgets, define testing priorities, and manage the paid media agency against CAC and payback targets.
**Membership Join Flow & Conversion Rate Optimization:** Partner with the Growth Product Manager on join-flow design and site conversion optimization, aligning on a shared testing roadmap to improve funnel performance.
**Brand, Content & PR:** Collaborate with the Brand Manager on brand strategy and content development, and work with the PR agency on earned media to build demand and trust that drive conversion and lower acquisition costs.
**Measurement & Planning:** Own the marketing plan, budget, and forecast by channel. Define how brand investment contributes to growth metrics, report weekly on funnel performance, and make clear budget reallocation decisions based on data.
The role requires hands-on ownership of paid media budgets and agency management, with a strong focus on data-driven decision-making and using AI tools to scale campaigns and analytics. You'll operate as both strategist and operator on a lean team, comfortable with direct execution alongside leadership responsibilities.
**Requirements:**
- 8+ years in growth marketing, with 3+ years leading a multi-channel team at a DTC, subscription, or consumer health company
- Hands-on ownership of paid media budgets and agency management against CAC and payback targets
- Direct experience scaling affiliate, SEO, and/or lifecycle/CRM programs
- Track record of using brand, content, or PR to move growth metrics
- Strong data fluency, including using AI tools to self-serve and scale both campaigns and analytics
- Comfortable being both strategist and operator on a lean team
- Healthcare, telehealth, or wellness experience preferred
- Experience marketing insurance-covered services preferred
- Experience partnering with a sales team on lead-to-purchase conversion preferred
