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Heidi Health is an AI-powered care partner platform that works alongside clinicians to improve healthcare delivery. The company has grown to support 2 million patient visits weekly across 116 countries, backed by nearly $100 million in funding, and partners with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.
As Director of Growth Marketing, you will own demand generation strategy and execution across North America, responsible for building a scalable pipeline generation engine that converts revenue goals into qualified sales opportunities. You will lead a hands-on role that spans strategic planning, campaign execution, and funnel optimization.
Key responsibilities include:
- Converting North America revenue targets into quarterly demand plans with clear pipeline targets, prioritizing by deal size, conversion rates, and sales cycles
- Developing tailored demand generation strategies for priority segments and specialties, defining target audiences, offers, channels, and success metrics
- Managing the demand generation budget and providing recommendations on scaling or adjusting investments
- Executing integrated campaigns across paid media, email, webinars, content, and partner channels
- Building account-based marketing programs in partnership with Sales, targeting key accounts and buying groups across clinical, operational, IT, and executive decision-makers
- Leading conversion optimization initiatives across the funnel, including nurture campaigns and lead scoring improvements
- Establishing measurement frameworks that connect spend to qualified opportunities, pipeline, and revenue outcomes
- Building systems and automation (leveraging AI tools, HubSpot, and RevOps infrastructure) to enable a lean team to execute at scale
- Collaborating closely with Sales, Product Marketing, Field Marketing, and Revenue Operations to align on priorities and resolve funnel bottlenecks
Success in the first year means marketing meets qualified pipeline targets with segment visibility, prospects convert more reliably from interest to sales opportunities, proven repeatable acquisition and nurture programs are established, demand generation efficiency improves, and Sales-Marketing alignment strengthens around qualification standards and pipeline reviews.
REQUIREMENTS:
- 7+ years in B2B marketing, owning software demand generation or growth programs (outcomes matter more than titles)
- Proven pipeline generation record with clear accountability for targets, program execution, spend, and opportunity outcomes
- Deep demand generation expertise across paid acquisition, ABM, or lifecycle marketing, effectively combining channels
- Strong analytical judgment to model funnels, evaluate attribution, fix conversion issues, and invest wisely with incomplete data
- Hands-on fluency with HubSpot (or similar CRMs/marketing automation), paid media tools, and analytics platforms
- Strong campaign and communication skills to write copy, brief partners, and clearly articulate priorities and results
STRONGLY APPRECIATED BUT NOT REQUIRED:
- Marketing experience with healthcare practices, community health groups, or health systems
- Experience leveraging individual product adoption to drive sales-led growth
- Hands-on experience using Clay or similar tools and AI workflows to optimize targeting and campaigns
