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Salary: USD 200,000 - 280,000 / annual
xAI is seeking a Director of Growth Marketing and Sales Enablement to lead the growth and monetization strategy for its advertising business. This is a strategic, data-driven leadership role responsible for owning growth marketing execution, building and leading the ads insights and measurement function, and developing sales enablement programs that drive revenue growth.
Key responsibilities include:
- Leading and developing growth marketing teams and the ads insights, measurement, and analytics organization
- Defining and executing growth marketing strategies to increase advertiser acquisition, retention, and expansion
- Owning the end-to-end insights and measurement agenda, including frameworks, dashboards, and analyses that surface performance drivers and opportunities
- Converting advertising data and insights into actionable recommendations for sales and account teams to increase revenue and campaign ROI
- Building and scaling sales enablement programs including playbooks, training, competitive intelligence, case studies, and tools
- Partnering with Product and Engineering to influence roadmap priorities based on advertiser needs and measurement requirements
- Establishing KPIs and reporting cadences for marketing effectiveness, advertiser health, and revenue impact
- Driving cross-functional alignment on go-to-market motions, packaging, positioning, and value propositions
- Recruiting, mentoring, and developing high-performing talent in marketing, analytics, and enablement
- Representing xAI externally with key advertisers, agencies, and industry partners
The role operates within a flat organizational structure where all employees are expected to be hands-on and contribute directly to the company's mission. You will work closely with sales, product, engineering, and the Head of Global Advertising to scale the advertising platform and strengthen advertiser relationships.
Qualifications:
- 10+ years of progressive experience in growth marketing, digital advertising, measurement/analytics, or sales enablement, with significant time at advertising or social media platforms
- Proven leadership experience managing marketing and/or analytics teams in a high-growth environment
- Deep expertise in advertising measurement, attribution, experimentation, and performance analytics with demonstrated ability to convert insights into revenue-driving actions
- Strong track record at prominent advertising platforms, social media companies, or ad-tech organizations (e.g., Meta, Google, TikTok, Snap, LinkedIn, Amazon Ads, or equivalent)
- Exceptional data fluency and comfort working with large-scale datasets, BI tools, and statistical concepts
- Experience building sales enablement programs that demonstrably improve win rates, deal size, or advertiser retention
- Excellent communication and stakeholder management skills; ability to influence senior leaders and cross-functional partners
- Strategic thinker with a bias for action and results-oriented mindset
- Bachelor's degree required; advanced degree (MBA or quantitative field) preferred
Preferred:
- Prior experience in a Director-level or equivalent role supporting a significant advertising revenue business
- Familiarity with privacy-centric measurement, multi-touch attribution, media mix modeling, or advanced experimentation platforms
- Experience operating in New York or other major advertising hubs with strong agency and brand relationships
