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Salary: CAD 212,000 - 250,000 / annual
Rokt Aftersell, part of Rokt (a $3.5B ecommerce transaction platform), is seeking a Director of Growth to identify and scale new revenue channels. This is a senior individual contributor role reporting to the General Manager of Rokt Aftersell, working closely with go-to-market leaders across marketing, partnerships, and sales.
You will serve as the product manager for new channels, responsible for testing promising revenue opportunities, building zero-to-one platforms to scale them, signing and onboarding the first three customers, then handing each channel to a BD lead or channel owner for scaling. The role emphasizes speed, experimentation, and AI-driven workflows.
Key responsibilities include:
- Build and prioritize a portfolio of roughly a dozen new channels, segments, and partnerships (technology partnerships, affiliate/referral programs, browser extensions, etc.), sized from first principles.
- Design fast, cheap experiments with upfront success criteria, making go/no-go decisions on channels in weeks rather than quarters.
- Source, pitch, close, and onboard the first one to three partners or merchants in each new channel yourself, prototyping integrations and experiences with AI tools before handing to product, engineering, and design for scaling.
- Measure every channel by revenue (pipeline, activity, unit economics), then convert proven channels into playbooks for handoff to BD leads or channel owners.
- Partner with marketing, partnerships, and sales leaders to integrate new channels into core GTM motion and share AI-powered research, outreach, and analytics workflows across the team.
Rokt Aftersell owns the Aftersell and Upcart apps on the Shopify app store and was acquired by Rokt in 2024. The company operates as an AI-first organization where builders solve problems independently, using agentic tools (Claude Code, Muse, Instinct, etc.) to move faster and scale individual impact.
Requirements:
- 7+ years of experience in growth, partnerships, business development, marketing, or founder roles, with a track record of taking something from zero to one and tying it to revenue.
- Daily, hands-on use of frontier agentic tools; Claude Code proficiency is expected, with demonstrated curiosity about emerging tools (Muse, Instinct) and willingness to experiment with new ones weekly.
- Strong first-principles thinking: ability to break down unfamiliar markets or channels, size them, and design tests to determine pursuit viability.
- Commercial instincts: ability to sell and negotiate first deals in new channels and judge whether economics will hold at scale.
- Extremely high degree of urgency; ship this week, learn, and ship again.
- Generalist who works independently across teams without formal authority, moving between strategy, selling, building, and analysis in the same day.
- Experience in Shopify or ecommerce SaaS ecosystem, building technology partnerships, affiliate/referral programs from scratch, or as a founder or first go-to-market hire is a plus.
