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Salary: USD 210,000 - 260,000 / annual
Higgsfield AI is seeking a Director of Demand Generation to build and scale the global demand generation engine as the company continues rapid growth. This is a senior, hands-on leadership role responsible for driving pipeline creation across enterprise and self-serve motions—owning strategy and execution across digital channels, paid media, ABM, events, and partnerships, while overseeing lifecycle marketing to ensure seamless customer journeys from first touch through renewal and expansion.
You will own pipeline generation by developing and executing demand generation strategy to drive qualified pipeline across enterprise and product-led growth motions. You'll build integrated campaigns spanning paid media, content, email, webinars, events, partnerships, and outbound support. You'll create scalable account-based marketing programs targeting enterprise customers and strategic accounts, and optimize lead generation, conversion, and pipeline velocity across the entire funnel.
You'll scale marketing programs by launching and iterating campaigns quickly using data-driven experimentation. You'll partner with Product Marketing to translate product launches, customer stories, and industry trends into high-performing campaigns, and collaborate with Growth Marketing to ensure cohesive messaging across self-serve and enterprise audiences. You'll support field marketing initiatives, executive events, and industry conferences.
You'll measure and optimize by defining KPIs and building reporting around pipeline generation, attribution, CAC, conversion rates, and ROI. You'll partner with Revenue Operations to improve lead routing, scoring, attribution, and campaign measurement. You'll continuously test messaging, audiences, creative, and channels to maximize performance and identify opportunities to automate and scale marketing operations.
Cross-functional leadership is critical: you'll work closely with Sales leadership to align campaigns with pipeline priorities and revenue goals, partner with Customer Success to drive expansion and customer marketing initiatives, and help establish scalable demand generation processes as the company grows globally.
Requirements include 6-8 years of experience in B2B demand generation, growth marketing, or integrated marketing at a high-growth SaaS or AI company. You need a proven track record of building programs that generate measurable pipeline and revenue, strong understanding of enterprise marketing motions and ABM, and experience managing paid acquisition channels, lifecycle marketing, webinars, events, and integrated campaigns. You should have a strong analytical mindset with experience measuring attribution, funnel performance, and campaign ROI, and be comfortable partnering closely with Sales, Product Marketing, RevOps, and executive leadership. Experience with modern marketing and CRM platforms (HubSpot, Salesforce, Marketo, 6sense, Clay, Google Ads, LinkedIn Campaign Manager) is a plus.
